One of the most effective and amazing ways to build ministry communities online is through Facebook. Why Facebook? For starters, Facebook has over 350 million active users worldwide. It is reported that 45% of Facebook users return to the site each day. In addition, Facebook is viral, i.e., messages and material posted there spread like wildfire. For many, private messaging on social networking sites like Facebook, is quickly replacing email. Increasing numbers of Christians are now on Facebook, and more are establishing accounts everyday! No question, Facebook is a great vehicle that can help us to fulfill the Great Commission given in Matthew 28:19 – 20.
It is smart, easy, and free to set up a Facebook page or group for your church or ministry/small group, e.g., youth ministry, men’s ministry, Bible Study group, etc. Your Facebook page or group allows you to share information, ideas, pictures, videos, announcements, etc. with your friends and members. Facebook can be used for crowdsourcing. In addition, you can post ministry events and send out RSVP invitations. Facebook‘s private messaging can facilitate counseling and prayer. In essence, your Facebook page/group is an easy hub of communication that allows you to stay connected throughout the week. In fact, the effective and creative things you can do on Facebook to expand your ministry are virtually unlimited.
A great example of how Facebook can help jumpstart your ministry is provided in this excellent video seminar from Henderson Hills Baptist Church http://www.livestream.com/hendersonhills/video?clipId=pla_8876138541585985541
Chris Forbes of MinistryMarketingCoach.com has written an outstanding, free e-book, Facebook for Pastors. You can find it at http://ministrymarketingcoach.com/2008/04/22/downloads-the-facebook-for-pastors-free-e-book/.
For “All Things Facebook” checkout the Mashable Social Media Guide’s indispensible Facebook Guide at http://mashable.com/guidebook/facebook/ .
You are now ready to make that Facebook Connection!
Until next time, remember you can do all things through Christ Jesus!