Did you know people are talking about your church? Yes, people inside and outside your church are on their iPhones, Blackberries, on Facebook, and YouTube. And what exactly are they saying about your ministry? What is the image of your church in the public’s eye? Is it good, bad, or indifferent? Rightly or wrongly, for many, your church’s public image constitutes, to a large extent, its brand. How is that brand being communicated?
Social media employing web 2.0 technologies, definitely, play an increasing role in exactly how your ministry is perceived and rated. And that perception and rating, in turn, influence how many people respond to your ministry. Facebook now has an interactive My Church app available free to all its users http://www.youtube.com/watch?v=oRi87JS1-SQ.
The following resources can help to begin this very important branding conversation that every ministry should have:
Center for Church Communication’s Church Marketing Directory http://directory.cfcclabs.org/
Arvell Craig’s ChurchMarketing.tv http://www.churchmarketing.tv/
Church Marketing 101, Richard Reising http://www.richardreising.com/index.cfm/pageID/1241/
Until next time, remember, you can do all things through Christ Jesus.