Social Media and Your Church’s Brand

Did you know people are talking about your church? Yes, people inside and outside your church are on their iPhones, Blackberries, on Facebook, and YouTube. And what exactly are they saying about your ministry? What is the image of your church in the public’s eye? Is it good, bad, or indifferent? Rightly or wrongly, for many, your church’s public image constitutes, to a large extent, its brand. How is that brand being communicated?

Social media employing web 2.0 technologies, definitely, play an increasing role  in exactly how your ministry is perceived and rated. And that perception and rating, in turn, influence how many people respond to your ministry. Facebook now has an interactive  My Church app available free to all its users

The following resources can help to begin this very important branding conversation that every ministry should have:

Center for Church Communication’s Church Marketing Directory

Arvell Craig’s

Church Marketing 101, Richard Reising

Until next time, remember, you can do all things through Christ Jesus.

God Bless,

Kenneth Lillard


Leave a comment

Filed under christian, Faith Based Media, marketing, ministry tools, social media, social media marketing, web 2.0

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s