Monthly Archives: June 2011

Ten Ways Pastors Can Use Facebook More Effectively

“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and,  lo, I am with you always even until the end of the world.” Matthew 28:19-20

Using Facebook is a fantastic way to share the Gospel of Jesus Christ! FB is global, viral, and instantaneous! There are over 600,000,000 people registered on Facebook worldwide. And that’s million with an “m”! 

Indeed, FB is an easy way to connect and communicate with others, both inside and outside the body of Christ. And it can be done wirelessly, on an iPad or other suitable mobile device!

Here are ten examples of how pastors can use Facebook more effectively to help fulfill the Great Commission of sharing the Gospel within their communities and across the globe:

1. You can use Facebook’s Fan Page as your ministry/church’s website.

2. Pastors can use Facebook to post and receive prayer requests on their cell phones!

3. You can post updates on Facebook about your day and thoughts. Highlight “life moments” that can encourage and uplift others including staff, church members and friends.

4. Pastors can communicate with staff, church members, and others via Facebook as an alternative to email. 

5. Stay connected with your church’s youth group(s) through Facebook updates and Fan Pages.

6. Pastors can post RSVP invitations on Facebook for ministry events like revivals or gospel concerts using FB’s Event/Announcement app.

7. You can import your blog feed directly into your Facebook page. This provides additional exposure for your message(s), and hopefully will increase the number of your blog subscribers!

8. Facebook empowers pastors to reach beyond the walls of the church to connect and communicate without geographical limitations.

9. You can use Facebook to gather feedback from church members, staff and others to harvest insights in order to strengthen your ministry.

10. Network with other pastors and church leaders on Facebook to share information and ideas, as well as collaborate on joint ministry projects.

For additional information from me on how pastors and church leaders can more effectively use Facebook, as well as Twitter and YouTube, see Social Media And Ministry, Sharing the Gospel in the Digital Age.

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard 

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