“Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone.” Colossians 4:6
How much social media influence does your ministry have? Influence is defined as the ability to reach others and inspire them to action. Influencers form strong connections with like-minded individuals on social networks like Facebook, Twitter, and Pinterest. The best influencers fortify these connections by 1) adding value to their online friends and followers, and 2) engaging in meaningful interactions. And remember, as followers of Christ, our interactions should, first and foremost, be “wholesome”!
How can you increase your online influence in sharing the Gospel of Jesus Christ? To expand your ministry influence begin by 1) understanding where you are now – what degree of influence do you currently have? 2) Define the audience you are trying to reach. 3) Develop a sound strategy to increase your influence by establishing a clear purpose, and investing in relationships to provide quality and value to those in your network(s). IRM (Influence Relationship Management) involves ongoing online engagement and community building. You’ve got to be willing to put in the time and effort to creatively manage your online influence!
The following are some useful IRM tools and tips to help you understand and expand your influence:
Klout – Wikipedia
The Rise of Digital Influence and How To Measure It – Brian Solis
The Day That Influence Became the New Online Currency – Oscar Del Santos
Kred – Measurable Influence – Slideshare
How are you using your online influence? Thought about ways to expand it?
Until next time, remember, you can do all things thru Christ Jesus!