Category Archives: information

Ten Ways Pastors Can Use Facebook More Effectively

“Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and,  lo, I am with you always even until the end of the world.” Matthew 28:19-20

Using Facebook is a fantastic way to share the Gospel of Jesus Christ! FB is global, viral, and instantaneous! There are over 600,000,000 people registered on Facebook worldwide. And that’s million with an “m”! 

Indeed, FB is an easy way to connect and communicate with others, both inside and outside the body of Christ. And it can be done wirelessly, on an iPad or other suitable mobile device!

Here are ten examples of how pastors can use Facebook more effectively to help fulfill the Great Commission of sharing the Gospel within their communities and across the globe:

1. You can use Facebook’s Fan Page as your ministry/church’s website.

2. Pastors can use Facebook to post and receive prayer requests on their cell phones!

3. You can post updates on Facebook about your day and thoughts. Highlight “life moments” that can encourage and uplift others including staff, church members and friends.

4. Pastors can communicate with staff, church members, and others via Facebook as an alternative to email. 

5. Stay connected with your church’s youth group(s) through Facebook updates and Fan Pages.

6. Pastors can post RSVP invitations on Facebook for ministry events like revivals or gospel concerts using FB’s Event/Announcement app.

7. You can import your blog feed directly into your Facebook page. This provides additional exposure for your message(s), and hopefully will increase the number of your blog subscribers!

8. Facebook empowers pastors to reach beyond the walls of the church to connect and communicate without geographical limitations.

9. You can use Facebook to gather feedback from church members, staff and others to harvest insights in order to strengthen your ministry.

10. Network with other pastors and church leaders on Facebook to share information and ideas, as well as collaborate on joint ministry projects.

For additional information from me on how pastors and church leaders can more effectively use Facebook, as well as Twitter and YouTube, see Social Media And Ministry, Sharing the Gospel in the Digital Age.

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard 


Filed under blog, christian, christian lifestyle, christian social media, digital, Faith Based Media, information, innovation, ministry tools, networking, social media, web 2.0

Creating Your Personal Website

The personal website is a new form of personal and professional expression. It is different from the company website or the church web page.  This  website provides a more personal connection to your audience and allows more of your personality and creativity to shine through! 

Many individuals online maintain a presence at a number of different social networking sites such as Facebook, Twitter, and LinkedIn. It can be helpful to create a convenient, single destination to direct all your contacts: a personal website! Some refer to this as their homebase, or personal online headquarters. For example, my personal website is

A personal website provides the following benefits:

  • Provides a platform from which you can clearly communicate your message directly to your target audience
  • Allows your biographical information, resume(s), personal videos, and blog posts to be displayed
  • Great for brand marketing of your ministry events and products, including books, dvd’s, speaking engagements, etc.
  • Accessible 24/7 to everyone in the world who has an Internet connection
  • Provides a location for a great Splash Page!  (A page mostly or entirely taken up by a single image or panel.)
  • Provides links to all your other web locations
  • Allows you to creatively express yourself and your ministry’s message! 

There are free personal webpages available at social networking sites like Facebook, Twitter, and LinkedIn. However, for more personalized websites check out the following:

How has your personal website benefited your ministry?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Filed under blog, christian social media, information, innovation, marketing, ministry tools, networking, social media, social media marketing

Smart Guide To Self Publishing

One of the most effective ways of sharing the Gospel is via the written word. Many of the Apostles, including Matthew, John and Paul, had very powerful writing ministries. Today, with the advent of the Internet and digital technologies, it is easier than ever to self publish. In fact, if you can use a computer you can publish your own book!  

Self publishing provides the following benefits:

  • Gives authors more control over their work.
  • Digital books and print-on-demand (POD) technology allow authors to self-publish with little or no upfront costs.
  • Books get to the press quicker by avoiding the lengthy publication process involved with traditional publishers.
  • Digital books allow for electronic distribution via the Internet and the potential for reaching a much wider audience.
  • Many print-on-demand firms use digital technology to reduce costs and publish high quality products at economical, fixed prices.
  • E-books providing interactive features (such as audio, video, and connectivity to reading groups) are becoming a big part of today’s self publishing revolution!
  • E-readers like the iPad, Kindle, and Nook are creating an increasing demand for e-books and other digital content, especially Faith Based material.  Btw, have you noticed how many people are now reading digital books, including the Bible, on their cell phones?
  • Finally, you can also self publish other digital media including music, videos, and ringtones!

So how do you get started with self publishing? I definitely recommend you check out the following:

How has self publishing benefited your ministry?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Leveraging Online Church Resources

The principle of leverage allows one to lift objects that would otherwise  be too heavy to move. Leverage is a force multiplier.  Archimedes famously proclaimed, “Give me a place to stand and I can move the Earth.”

Digital technology and social media enable us to share incredible church resources online almost instantly. By leveraging these online resources ministries can multiply their impact in their local church communities and far beyond.

The following is a list of easily accessible church resources which can be leveraged to greatly increase your ministry’s impact and influence:

All of the above resources are true force multipliers and incredible tools to help ministries fulfill Jesus’ Great Commission in the Digital Age!

What online resources can you recommend to provide additional leverage? 

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Filed under christian, christian social media, digital, Faith Based Media, information, innovation, ministry tools, social media, web 2.0

Black History Month and the Digital Age

Rosetta Catherine Lillard

February is Black History Month! My new book, SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age is dedicated to the memory of Rev. Dr. Rosetta Catherine Lillard (July 29,1927 – August 7, 2009). And that’s a good segue to Black History Month!

Rev. Dr. Rosetta Catherine Lillard was one of twelve (12) children born to godly parents, Joseph “Papa” and Georgia “Mama” Smith. Rosetta grew up in the historic Truxtun section of Portsmouth, Virginia.  Truxtun was the first black planned community in America! It was created in 1919 by the United States Housing Corporation to provide housing for African Americans employed at the Norfolk Naval Shipyard during the mobilization of World War I.

Truxtun had its own town manager, Fred McCracken, who had the distinction of being the only African American town manager in the United States at that time! (See Black America Series, Portsmouth, Virginia, by Cassandra Newby-Alexander Ph.D, Mae Breckenridge-Haywood, and the African American Historical Society of Portsmouth.)

The picture above is that of a young Rosetta Lillard in Truxtun, circa 1939. Rosetta Catherine Lillard would go on from Truxtun to become a broadcaster, and outstanding preacher. Along the way, she would gain two Doctorate degrees in ministry: a Doctor of Divinity, and a Doctor of Humanities in Ministry!

Dr. Mark E. Dean  (born March 2, 1957 in Jefferson City, TN) is an African American computer scientist and inventor.  He was instrumental in the invention of the PC, personal computer! Dr. Dean led the team that developed the ISA bus that enables multiple devices, such as modems and printers, to be connected to personal computers.  

Dr. Dean holds three of IBM’s original nine PC patents. He currently holds more than 20 patents. Dr. Dean led the team that was responsible for creating the first one gigahertz computer processor chip! In 1997, he was inducted into the National Inventors Hall of Fame.

Dr. Dean, one of the most prominent inventors in the field of computer science, is the first African American to be named an IBM Fellow, the highest level of technical excellence at the company.  Dr. Mark E. Dean, definitely, has made significant contributions to the field of digital technology. In so doing, Dr. Dean has helped to shape the Digital Age, and  many of the social media applications we have today! 

Which African Americans can you name who have made major contributions to the the Digital Age?  

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard


Filed under christian, digital, Faith Based Media, faith generated media, information, innovation, networking, social media

Ministry Toolbox Upgrade for 2011

In striving to elevate our ministries in 2011, we first, and foremost look to the LORD for direction and guidance! “Unless the LORD builds the house, its builders labor in vain.” Psalm 127:1

In addition, we are fortunate to have a number of excellent tools to help us in this endeavor. Here are some incredible resources which are readily available. It is my sincere hope that some of them will help upgrade your ministry toolbox this year!

As we seek to take our ministries to the next level, which tools would you recommend be added to upgrade the ministry toolbox?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard


Filed under digital, Faith Based Media, information, innovation, ministry tools, social media


Webster defines bonus as something given in addition to what is expected; an extra dividend; something beyond what is anticipated!

My new book SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age is, to a certain extent, an extension of this blog, FAITH BASED MEDIA 2.0 , and vice versa! For readers of the book, I will be using this blog, from time to time, to provide bonus material not included in the original book version.  To give you an example, the black and white illustration on the book’s dedication page is presented above in its full, glorious color!  The book is dedicated to the memory of a truly remarkable person,  my late mother, Rev. Dr. Rosetta Lillard, who was often, very affectionately called Rose. The roses on the dedication page are dedicated to her memory!

This bonus material is intended to provide readers of the book with some additional context, personal stories, and my special insights into SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age. It’s goal is to expand and decode the book for the reader!  I welcome, and would really appreciate your comments on the bonus material as it appears.

This first bonus installment provides additional background material on the critical impact of the Gutenberg printing press on the Protestant Reformation cited early in the preface of the book. Gutenberg’s printing press was also an early precursor of today’s digital technology. (Readers of the book will probably appreciate this material more!) My hope is that it will enhance your experience of reading the book!

BTW, SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age is available at,, and as an immediate download at! 

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed

Kenneth Lillard

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Planning A Christmas Service, Part 1

This year Christmas arrives on a Saturday! Can you believe there are only 22 days left until Christmas Day?

A question some are asking is: Is it too late for a church to begin planning a Christmas service? No, absolutely not!

However, there are some key things to keep in mind:

  • You only have 2-3 weeks to work with. Don’t try to pull off a big spectacular that you don’t have the time or resources to produce!
  • Decide on an appropriate theme, for example “A Family Christmas” (the model being Jesus, Mary and Joseph), “The Joy of Christmas!”, etc.
  • Advertise your Christmas service on your church’s website highlighting your theme.
  • Invite your friends and followers to your Christmas service from your Facebook and Twitter pages!
  • Create a video promo or post a video on YouTube extending an invitation to your Christmas service.
  • Mail out Christmas cards inviting the community to your Christmas service!
  • Think inside the box. Maximize the resources you do have and don’t worry about what you don’t have!
  • Be creative with your Christmas service! However, it’s also OK to go traditional  with Christmas carols and candles.
  • A traditional Christmas service can be held on Christmas Eve, Christmas Day,  or the Sunday nearest Christmas.
  • Remember your Christmas guests! Make them feel welcome, and give them a reason to return!
  • Finally, tell the Christmas story of the birth of Jesus! He is the reason for the season! Relate the story from the Gospel of Luke 2:1-20!

And let me be the first to wish all of my loyal readers a Blessed and Very Merry Christmas!!!

What type of Christmas service have you planned this year?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

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SOCIAL MEDIA AND MINISTRY – A New Guide To Social Networking


“May the God who gives endurance and encouragement give you a spirit of unity among yourselves as you follow Christ Jesus, so that with one heart and mouth you may glorify the God and Father of our Lord Jesus Christ.” Romans 15:5-6

Loyal readers, I’m excited to announce today the publication of my new book, SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age!

It has been said that a picture is worth a thousand words. The cover of the new book shows people connecting from north, south, east, and west forming a cross!

Social media is all about connecting with people and building relationships. Being a  follower of Jesus Christ is also about relationships – a life-changing, personal relationship with Jesus Christ, and with others in love, service, and humility!

SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age explores the broad impact of social media. It is a guide which provides practical information on how ministries, pastors and others can use Facebook, Twitter, and YouTube to increase influence. It is a handbook for putting digital technology to the service of the Great Commission (see Matthew 28:18-20) in the Digital Age!

To preview this new book or to purchase it go to

Thank you for your encouragement and support!

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

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Filed under christian social media, digital, Faith Based Media, faith generated media, information, ministry tools, networking, social media, social media marketing, web 2.0

YouVersion Bible App For Facebook

“Your word is a lamp to my feet and a light for my path.” Psalm 119:105

Many of us find ourselves connecting, updating our status, and networking on Facebook more often than we might like! But did you know you can access and read the Bible while you’re logged on to FB, America’s #1 social networking site? Yes, you definitely can! has a new Bible app out for Facebook. This great new application allows you to:

  • Read the Bible online
  • Access many different translations of the Bible
  • Go to specific books, chapters, and verses
  • Select verses or passages and share with friends or post on your wall  

It’s now really easy and convenient to turn on the lamp and light of the Word while you’re logged on to FB!

For more information click here .

What a great way to study and share the Word!

Can you suggest other ways YouVersion’s Bible App for Facebook might be used?

Until next time, remember, you can do all things through Christ Jesus!

Be Blessed!

Kenneth Lillard

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