Category Archives: social media marketing

Creating Your Personal Website

The personal website is a new form of personal and professional expression. It is different from the company website or the church web page.  This  website provides a more personal connection to your audience and allows more of your personality and creativity to shine through! 

Many individuals online maintain a presence at a number of different social networking sites such as Facebook, Twitter, and LinkedIn. It can be helpful to create a convenient, single destination to direct all your contacts: a personal website! Some refer to this as their homebase, or personal online headquarters. For example, my personal website is Kennethlillard.com.

A personal website provides the following benefits:

  • Provides a platform from which you can clearly communicate your message directly to your target audience
  • Allows your biographical information, resume(s), personal videos, and blog posts to be displayed
  • Great for brand marketing of your ministry events and products, including books, dvd’s, speaking engagements, etc.
  • Accessible 24/7 to everyone in the world who has an Internet connection
  • Provides a location for a great Splash Page!  (A page mostly or entirely taken up by a single image or panel.)
  • Provides links to all your other web locations
  • Allows you to creatively express yourself and your ministry’s message! 

There are free personal webpages available at social networking sites like Facebook, Twitter, and LinkedIn. However, for more personalized websites check out the following:

How has your personal website benefited your ministry?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

1 Comment

Filed under blog, christian social media, information, innovation, marketing, ministry tools, networking, social media, social media marketing

Purpose Driven Networking

 

There are many types of online networkers writing blogs, and posting updates on Facebook, Twitter, and YouTube! Some are problem solvers. Some are conversationalists. Others are producers.

Brian Solis, social media blogger at briansolis.com, has written an insightful post on Behaviorgraphics, in which he identifies 18 different categories of social media networkers.

However, the most effective networker is the purpose driven networker, the strategic networker! The purpose driven networker is someone who engages online with a purpose, a mission, a strategy.  He or she proactively connects with others  with vision, trust, and cooperation in order to build a community to accomplish worthwhile goals!

For example, the purpose of my networking is to share the Gospel of Jesus Christ!  My goal is to fulfill the Great Commission.  Online social networking is a fantastic way to spread the Word of God, build partnerships, and to encourage and minister to others in our local communities and around the globe!  

For more information on crafting an effective social networking strategy check out the following:

Nailing A Successful Social Media Strategy

3 Things You Need to Know About Social Media Strategy

50 Ways To Use Social Media, Listed By Objective

4 Ways Social Media Is Changing The Non-Profit World

Getting Social Media Right: A Short Guide For Non-Profit Organizations 

What type of social media networker are you? Are you purpose driven?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed

Kenneth Lillard 

Leave a comment

Filed under blog, christian social media, ministry tools, networking, social media, social media marketing

New Bonus Material – SOCIAL MEDIA AND MINISTRY

I’m happy to bring to you the second installment of Bonus Material for the readers of SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age (available at amazon.com, barnesandnoble.com, and lulu.com). 

My goal is to spoil my readers by providing them additional value,  as well as updating and upgradinging them with the latest information and best thinking in the field of Social Media and Ministry!

The bonus material below is provided to add fresh context to the chapter entitled  “Social Media 101”:

My hope is that this new bonus material will increase your knowledge of today’s social media and add to your reading enjoyment! Your thoughts and comments are always welcome!  

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

Leave a comment

Filed under blog, christian, digital, Faith Based Media, faith generated media, ministry tools, networking, social media, social media marketing, web 2.0

Planning A Christmas Service, Part 2

In my last post, Planning A Christmas Service, Part 1, I discussed the role of Facebook, Twitter, and YouTube in the Christmas planning process. No, it’s not too late for your church to begin planning a Christmas service!

Social media is a great way to reach out and connect with people, both inside and outside the church, to share the Gospel of Jesus Christ.

Paul Steinbrueck at Christian Web Trends develops this theme of incorporating social media in your Christmas planning with his excellent post, 25 Ways To Promote Your Church’s Christmas Service In Social Media at http://blog.ourchurch.com/

How is your church/ministry using Social Media in its Christmas planning process?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

Leave a comment

Filed under blog, christian social media, Faith Based Media, innovation, ministry tools, social media, social media marketing

SOCIAL MEDIA AND MINISTRY – A New Guide To Social Networking

 

“May the God who gives endurance and encouragement give you a spirit of unity among yourselves as you follow Christ Jesus, so that with one heart and mouth you may glorify the God and Father of our Lord Jesus Christ.” Romans 15:5-6

Loyal readers, I’m excited to announce today the publication of my new book, SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age!

It has been said that a picture is worth a thousand words. The cover of the new book shows people connecting from north, south, east, and west forming a cross!

Social media is all about connecting with people and building relationships. Being a  follower of Jesus Christ is also about relationships – a life-changing, personal relationship with Jesus Christ, and with others in love, service, and humility!

SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age explores the broad impact of social media. It is a guide which provides practical information on how ministries, pastors and others can use Facebook, Twitter, and YouTube to increase influence. It is a handbook for putting digital technology to the service of the Great Commission (see Matthew 28:18-20) in the Digital Age!

To preview this new book or to purchase it go to Lulu.com.

Thank you for your encouragement and support!

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

Leave a comment

Filed under christian social media, digital, Faith Based Media, faith generated media, information, ministry tools, networking, social media, social media marketing, web 2.0

Online Outposts

Online outposts are key to a successful social media strategy. Outposts (also known as satellites or embassies) are places on the web where you maintain a presence beyond your home base, i.e., your own website, blog, or online community.

Some of the most notable outposts are Facebook, Twitter, YouTube, LinkedIn, Flickr, Ning, Digg, Delicious, StumbleUpon, Posterous, Tumblr, FriendFeed, online forums, and even the comment sections of other blogs.

Outposts are great places to grow your ministry’s online presence, and build trust, credibility, and relationships. They can generate ideas, traffic, resources, partnerships, and community. Outposts are ideal locations to engage and interact with persons who might not know of, or visit your home base. 

At outposts you can add content, test ideas, and set up listening posts (e.g., using Twitter Search) to harvest insights. You can use these insights to inform ministry decisions and actions, as well as, share with your home base. Just as your home base feeds your outposts, outposts can also feed your home base!

Maintaining a presence at online outposts can drive traffic back to your home base. It can also build the influence of your ministry online. Activity at outposts can even take on a life of its own where community can emerge outside of your home base.

Outposts are different things to different people. From a ministry perspective, they can be seen as missionary fields on which to engage in Kingdom building!

(Many thanks to Chris Brogan at ChrisBrogan.com, Darren Rowse at Problogger.net, and Cody McKibben at Socialmediamarketing.com for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

Leave a comment

Filed under blog, christian social media, Faith Based Media, ministry tools, networking, social media, social media marketing

Nailing A Successful Social Media Strategy

Just as any successful team needs an effective strategy to win, any ministry which wishes to successfully employ social media needs an effective strategy! Here are some basic strategic ideas for getting started. 

  • Establish a Vision – What is your purpose for using social media? Winning souls? Increasing church membership? Sharing information? Tightening group communications? The idea is to birth your strategy through the vision you have created.
  • Identify Your Audience – Who is your target audience? Youth? The Unchurched? Current church members?
  • Integrate – How does social media support other components of your ministry’s Internet strategy?  It should harmonize with the objectives of your website and other outbound communications efforts (e.g., email marketing, CRM, and SEO).
  • Culture Change –  How do you get your organization to own the social media strategy? How well does your ministry tolerate change?
  • Capacity – Who will implement the strategy? How much time each week can you allocate to implementation?
  • Tactics and Tools — What will be your home base? Will it be a website or blog? Dialog: This is about creating a conversation, i.e., engaging your audience. Maybe Advocacy is your goal: spreading information about your ministry via your social media platforms. Select the platforms that will work best for your vision, strategy, and  go where your target audience is.  I suggest you include, at a minimum, Facebook, Twitter, YouTube, and a Blog (e.g. WordPress). And don’t forget to listen and learn from other online outposts. Harvest insights!
  • Measure Your Effectiveness – What hard data points or metrics will you use to track your effectiveness (# of event attendees, new members, or blog subscribers?)
  • Experiment – Pilot low-risk experiments to learn what works and what doesn’t!

Wishing you the very best in implementing your ministry’s social media strategy!

(Many thanks to Beth Kanter, blogger, Gary Hayes, Laurel Papworth, and Forrester – the POST Method for great ideas included in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

1 Comment

Filed under blog, christian, christian social media, digital, Faith Based Media, ministry tools, social media, social media marketing