A successful social media strategy should include at least two elements: 1) an online home base, and 2) outposts elsewhere on the web.
The home base is your online home. It is your own website, blog, or hosted online community. Your home base is the central focus of your online presence. For example, Faith Based Media 2.0 is my home base.
Outposts (also called satellites or embassies) are other places on the web where you maintain a presence. My outposts include Facebook, Twitter, Digg, and LinkedIn. Outposts allow you to grow your online presence by building relationships, adding content, listening, testing ideas, and just trying to be helpful to others. BTW, outposts can also drive traffic back to your home base!
Your home base is the place from which you establish online credibility. It enables you to directly engage your target audience, to listen to them, and to describe the benefits of your ministry or organization. Your home base gives you a personal voice online. It feeds your outposts. Your home base allows you to direct conversations around your ministry, and influences how others perceive and interact with it.
It is a good idea to establish goals for your home base. For example, your goal may be to share information and resources, tighten internal communications, keep your community updated, or gain insight into the community’s needs and desires through their comments and feedback. Your home base’s goals will determine its structure and direction.
Building an effective home base, definitely, requires planning, commitment, and a message worth sharing. And Lord knows we have the greatest message in the world: the Good News of Jesus Christ!
What are your ideas for building an effective, online home base?
(Many thanks to Chris Brogan at ChrisBrogan.com, and Darren Rowse at Problogger.net for some of the ideas used in this post.)
Until next time, remember, you can do all things thru Christ Jesus!