Tag Archives: community management

Social Media Team – Connecting Church and Community

What do the following jobs all have in common: content strategist, cloud architect, and app development manager? They are all new positions which didn’t exist before the advent of the digital age! The tech revolution  has ushered in a plethora of previously unimaginable job titles to reflect the new job functions demanded by the new information era.

Along with other institutions, the church has also been significantly impacted by the social media revolution. Even though the church’s message of hope and redemption through Jesus Christ has not changed, the many ways it communicates that message in the 21st century are changing, both rapidly and dramatically!

One major impact the church has experienced is in the creation of new job functions and titles. This has been necessitated by the recognition that increasing numbers of people, including church members, are engaging on FB, twitter, Google + , Pinterest and other social media platforms and networks. Effectively engaging and interacting with these individuals requires the creation of a dedicated approach, e.g., employing social media teams, to creatively connect the church with this burgeoning online community. Indeed, the congregation is emerging as a new and savvy online community with unique needs, expectations, and requirements!

In the contemporary church, many of these social media teams are led by a Social Media Manager aka Director of Social Media, Social Media Coordinator, Social Media Pastor, or Church Community Manager, among other new titles. Sometimes the roles and responsibilities of the church’s Social Media Manager are folded into the traditional  positions of Director of Church Communications, Communications Minister, or Marketing and Communications Director.

Whatever the title, the essential functions of the position are: 1) effectively share the Gospel of Jesus Christ; 2) tell the story of the church’s congregation in a creative, compelling, and engaging way, and 3) connect the church deeply with the community by strategically deploying appropriate social media platforms, tools, and strategies in collaboration with other church ministries. And only a high performing social media team led by a passionate manager/ minister can acheive these lofty goals!

Today’s Social Media Manager supervises the church’s social media teams to accomplish a cohesive, branded message for all aspects of church communications. However, rather than this being like your traditional Church Communications Director, it is more like Church Communications Director 2.0, revised and upgraded for the digital age! The new Social Media Manager will be comfortable with branding strategies, crafting an effective s0cial media strategy, interacting in a multi-media environment, and creating compelling messages and story lines. Excellent listening and customer relations management skills are mandatory, as are a mastery of social media tools and platforms required to keep the congregation and community engaged and excited about the ministry’s vision. However, the most important requirement is to have a heart for the church and the people, and a passion for communicating the Gospel clearly and effectively!

The following are links to more information on the function of an effective social media manager and creative social media teams:  

What exciting things are the social media team at your church doing?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Faith And Social Media 2012 – The Year Ahead!

“For I know the plans I have for you”, declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11

Welcome to 2012! It’s slated to be an exciting, eventful year – what with the Summer Olympics in London, and presidential elections in France and the United States, just to mention a few! And it’s also expected to be an exciting year for social media and faith, as well!

As you begin the journey into the new year, it’s critically important to know where you’re going, and to have a good roadmap or GPS to help get you there.  Advanced planning is vital for social media success in 2012! 

Do you have your new Facebook Timeline profile ready or activated? What is your social media strategy for this year? How does it differ from last year’s? Do you have  LinkedIn or Google+ strategies for your ministry or church? Have you established daily, weekly, and monthly social media schedules? What are your S. M.A. R. T. social media goals for the year ahead? 

Right out the gate, here are some of the major trends to look for in 2012: 1) An increased usage of mobile devices, especially smart phones and tablet computers (like the iPad 2) – Make sure your website is mobile friendly! ;  2) Social networking will remain huge – Can you believe Facebook will surpass one billion (with a “b”) registered users this year?; 3) Expect to see increased usage of short videos; 4) Social media will continue to play a major role in social and political mobilizations and movements; 5) Trust, transparency, and respect will become even more important;  and 6) Look for an increased adoption of social media by non-profits, churches and other faith based organizations. 

As you engage your social networks in 2012 remember to listen to and learn from them. They have a lot to teach you! Harvest insights and share them.  Use smart metrics to measure your social media effectiveness (ROI). Always seek to be helpful and to add value to the individuals in your networks. Your vision is your compass. And remember, your focus should always be on Jesus! The challenge is adapting digital technology and social media to share the Gospel more creatively and effectively, both locally and globally!  And finally, don’t neglect in person fellowship!

The following are examples, suggestions, tips, and tools that, hopefully, you’ll find helpful on the social media and faith journey ahead:

What are your social media goals for the next twelve months? 

We’re wishing you success, prosperity, and all the very best in 2012!

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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