Tag Archives: Facebook Fan Page

Social Media Team – Connecting Church and Community

What do the following jobs all have in common: content strategist, cloud architect, and app development manager? They are all new positions which didn’t exist before the advent of the digital age! The tech revolution  has ushered in a plethora of previously unimaginable job titles to reflect the new job functions demanded by the new information era.

Along with other institutions, the church has also been significantly impacted by the social media revolution. Even though the church’s message of hope and redemption through Jesus Christ has not changed, the many ways it communicates that message in the 21st century are changing, both rapidly and dramatically!

One major impact the church has experienced is in the creation of new job functions and titles. This has been necessitated by the recognition that increasing numbers of people, including church members, are engaging on FB, twitter, Google + , Pinterest and other social media platforms and networks. Effectively engaging and interacting with these individuals requires the creation of a dedicated approach, e.g., employing social media teams, to creatively connect the church with this burgeoning online community. Indeed, the congregation is emerging as a new and savvy online community with unique needs, expectations, and requirements!

In the contemporary church, many of these social media teams are led by a Social Media Manager aka Director of Social Media, Social Media Coordinator, Social Media Pastor, or Church Community Manager, among other new titles. Sometimes the roles and responsibilities of the church’s Social Media Manager are folded into the traditional  positions of Director of Church Communications, Communications Minister, or Marketing and Communications Director.

Whatever the title, the essential functions of the position are: 1) effectively share the Gospel of Jesus Christ; 2) tell the story of the church’s congregation in a creative, compelling, and engaging way, and 3) connect the church deeply with the community by strategically deploying appropriate social media platforms, tools, and strategies in collaboration with other church ministries. And only a high performing social media team led by a passionate manager/ minister can acheive these lofty goals!

Today’s Social Media Manager supervises the church’s social media teams to accomplish a cohesive, branded message for all aspects of church communications. However, rather than this being like your traditional Church Communications Director, it is more like Church Communications Director 2.0, revised and upgraded for the digital age! The new Social Media Manager will be comfortable with branding strategies, crafting an effective s0cial media strategy, interacting in a multi-media environment, and creating compelling messages and story lines. Excellent listening and customer relations management skills are mandatory, as are a mastery of social media tools and platforms required to keep the congregation and community engaged and excited about the ministry’s vision. However, the most important requirement is to have a heart for the church and the people, and a passion for communicating the Gospel clearly and effectively!

The following are links to more information on the function of an effective social media manager and creative social media teams:  

What exciting things are the social media team at your church doing?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Filed under christian, christian social media, digital, Faith Based Media, networking, social media, social media marketing

10 Ways Facebook Can Help Grow A Ministry

Social media is an incredible tool for sharing the Gospel of Jesus Christ. Here are ten (10) ways Facebook can help grow a ministry.

1. Use Facebook’s Fan Page as your church/ministry’s website.

2. Advertise and promote your church’s services, special events and message on Facebook’s Fan Page.

3. Use Facebook to reach the sick and shut in, those without transportation, people working 3rd shifts, and others by linking videos of praise and worship, sermons, etc. on your FB Fan Page.

4. Use Facebook to  recruit volunteers for church ministries and activities. 

5. Use Facebook to receive and answer prayer requests.

6. Use Facebook to communicate with church staff/team members, as well as to gather valuable feedback from staff and members.

7. Click on the “Events” link on Facebook and “Create An Event”. Complete and submit the information form. Invite your Facebook friends/fans.

8. Stay connected with your church’s youth group and other ministries through Facebook updates/ Fan page.

9. Those on your church’s mission trips can use Facebook to remotely post     information and photos of daily activities, accomplishments, and challenges. This enables people back home to “see” what’s going on, and encourages them to support and pray for the missions team.

10. Use Facebook as a fund-raising tool to help meet your church’s financial needs. 

For more ideas and information on how Facebook can help grow your ministry check out the following insightful articles:

Use Facebook Fan Pages For Your Next Website

Facebook – Give Your Church A Facelift

Ten Reasons Your Church Should Be On Facebook

How is your church using Facebook to help strengthen and grow the ministry?

Until next time, remember, you can do all things through Christ Jesus!

God Bless,

Kenneth Lillard


Filed under Faith Based Media, ministry tools, networking, social media