Tag Archives: Google Alerts

Monitoring Your Online Reputation

Social media (Facebook, Twitter, YouTube) is today’s equivalent of the proverbial “grapevine”. Trending topics on Twitter are closely followed online. Tracking your online reputation is crucial.

You should know what is being said about you and your ministry online. Why? So you can be aware of the positive impact you are having in the community. But you also need to be able to correct possible inaccuracies and untruths about you online that can damage your reputation or that of your ministry!

Monitoring social media sites enables you to join in the conversation. You are able to respond to concerns and issues others may have about your ministry. And perhaps you can clear up  misunderstandings or even perform some timely problem solving!

The following are three great social media monitoring tools:

Google Alerts – Set up a Google Alert for your name, ministry name, and other relevant keywords to be notified whenever an online mention appears.

Twitter Search – Use relevant keywords to search for what’s being said about you on Twitter.

Technorati – This is especially useful for tracking blog posts.

For more information on useful tools for monitoring your online presence see the following articles:   

How To Monitor Your Social Media Presence In 10 Minutes A Day 

Free Social Media Monitoring Tools

Social Media Monitoring – 10 Reasons For Monitoring Brands

How are you monitoring your online reputation?

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Until next time, remember, you can do all things thru Christ Jesus!

Be  Blessed

Kenneth Lillard

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Filed under blog, Faith Based Media, information, ministry tools

Performance Measures and Ministry

How do you measure the effectiveness of your ministry’s social media efforts? How can you know if your efforts are being successful?  What is your ROI – return on investment?

Social media is all about using blogs, videos, podcasts, Facebook, and Twitter to connect with people, create content, and engage with others online. But how do you put numeric values on human interactions and conversations?

First, you have to pick the hard data points or metrics that will best help you track your objectives. Objectives might include:

  • Increasing website/ blog traffic
  • Improving the search engine ranking of your ministry’s blog or website
  • Supporting members/ users
  • Increasing church/ Bible study attendance
  • Sharing the Gospel
  • Increasing online donations
  • Increasing social media mentions of your ministry

Next, you have to select the best tools, such as Google Alerts or Google Analytics, that allow you to track your metrics through specific keywords, topics, or phrases to measure your social media impact. Metrics might include the number of:

  • Page views
  • Unique visitors
  • New members after 30/60/90 days
  • Posts of podcasts, videos, blog articles
  • Comments
  • Link backs/track backs
  • Social media mentions/week/month/year
  • New groups established (networks/forums)/month
  • New Facebook friends/fans per day/week/month
  • Support issues resolved
  • Church/ Bible study attendance

Finally, you have to harvest the significant insights from your hard data and qualitative data to improve your social media strategy, as well as your ministry’s overall effectiveness.

It is important to look at trend movements and changes overtime, not just static numbers. Definitely, examine more than just a single metric. Evaluate your strategy performance from multiple dimensions to get a more global view of how you are doing!

BTW, you can pickup very interesting points on web metrics at the Google Analytics Blog.

How are you using performance metrics to improve your ministry’s effectiveness?

(Many thanks to Beth Kanter, and Rachel Happe for contributing some of the information cited in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Filed under blog, christian, Faith Based Media, marketing, ministry tools, networking, podcast, search engine marketing (SEM), social media