Tag Archives: influencers

Social Media Influence and Ministry

“Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone.” Colossians 4:6 

How much social media influence does your ministry have? Influence is defined as the ability to reach others and inspire them to action.  Influencers form strong connections with like-minded individuals on social networks like Facebook, Twitter, and Pinterest. The best influencers fortify these connections by 1) adding value to their online friends and followers, and 2) engaging in meaningful interactions. And remember, as followers of Christ, our interactions should, first and foremost, be “wholesome”!

How can you increase your online influence in sharing the Gospel of Jesus Christ? To expand your ministry influence begin by 1) understanding where you are now – what degree of influence do you currently have? 2) Define the audience you are trying to reach. 3) Develop a sound strategy to increase your influence by establishing a clear purpose, and investing in relationships to provide quality and value to those in your network(s). IRM (Influence Relationship Management) involves ongoing online engagement and community building. You’ve got to be willing to put in the time and effort to creatively manage your online influence!

The following are some useful IRM tools and tips to help you understand and expand your influence: 

Klout – Wikipedia

You Know Your Klout Score, What’s Your Kred Score?– Mashable

PeerIndex – Own Your Influence 

TRAACKR – Find the Influencers Who Matter the Most to You

PROskore – Your Professional Reputation

The Rise of Digital Influence and How To Measure It – Brian Solis

The Day That Influence Became the New Online Currency – Oscar Del Santos

10 Tools for Measuring Your Social Media Influence – Pam Dyer

Kred – Measurable Influence – Slideshare

How are you using your online influence? Thought about ways to expand it?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Leading An Online Community

“Where there is no vision, the people perish…” Proverbs 29:18

With the advent of the Internet, and the emergence of social media platforms (such as Facebook, Twitter, YouTube, et al) online Christian groups and communities are springing up everyday! And effective leaders are needed to guide and manage these online networks.

Leading and managing online communities require three basic skill sets:

  • The ability to cast a vision.
  • The ability to nurture, listen to, and grow the community.
  • The ability to inspire the community.

The vision is key to any successful online community. Vision defines the desired or intended future state of that community in terms of its fundamental objective and/or strategic direction.  Without a vision, the online community has no objective or direction. It’s just out there, drifting aimlessly about, with no destination or goal. Plain and simple, without a vision the people perish! Proverbs 29:18.

A healthy online community is characterized by an active membership united by a shared purpose, with a passionate leader/facilitator, engaged in interlinking relationships between a significant percentage of its members.

The leader/facilitator is the face of the online community and should:

  • Engage the community.
  • Deliver a blog/ or media platform that’s useful to the community.
  • Create, gather, and share exceptional and relevant content (podcasts, videos, blogs, etc.).
  • Build relationships, especially with influencers.
  • Generate buzz.
  • Be passionate about the community.
  • Empower listening ability (e.g., using such tools as Google Alerts and Twitter Search) to ascertain the mood, needs and desires of the community.
  • Facilitate learning and education.
  • Grow the community.
  • Be an ambassador for the community.
  • Facilitate communications between members through comment sections, forums, chat, etc.
  • Be the guardian of the community.
  • Harvest insights and disseminate feedback from the community members.
  • Build actionable reports employing relevant metrics to measure success.
  • Keep the vision before the community.
  • Be real: authentic and transparent/ someone others can trust and relate to on a human level!

The online leader should be a good shepherd, constantly seeking guidance and direction from the Lord. 

What is your vision of an effective online community leader?

(Many thanks to Chris BroganRachel HappeMaria Ogneva , and Seth Godin in his book Tribes for some of the information and ideas cited in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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