Tag Archives: LinkedIn

Online Outposts

Online outposts are key to a successful social media strategy. Outposts (also known as satellites or embassies) are places on the web where you maintain a presence beyond your home base, i.e., your own website, blog, or online community.

Some of the most notable outposts are Facebook, Twitter, YouTube, LinkedIn, Flickr, Ning, Digg, Delicious, StumbleUpon, Posterous, Tumblr, FriendFeed, online forums, and even the comment sections of other blogs.

Outposts are great places to grow your ministry’s online presence, and build trust, credibility, and relationships. They can generate ideas, traffic, resources, partnerships, and community. Outposts are ideal locations to engage and interact with persons who might not know of, or visit your home base. 

At outposts you can add content, test ideas, and set up listening posts (e.g., using Twitter Search) to harvest insights. You can use these insights to inform ministry decisions and actions, as well as, share with your home base. Just as your home base feeds your outposts, outposts can also feed your home base!

Maintaining a presence at online outposts can drive traffic back to your home base. It can also build the influence of your ministry online. Activity at outposts can even take on a life of its own where community can emerge outside of your home base.

Outposts are different things to different people. From a ministry perspective, they can be seen as missionary fields on which to engage in Kingdom building!

(Many thanks to Chris Brogan at ChrisBrogan.com, Darren Rowse at Problogger.net, and Cody McKibben at Socialmediamarketing.com for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Filed under blog, christian social media, Faith Based Media, ministry tools, networking, social media, social media marketing

Building An Online Home Base

A successful social media strategy should include at least two elements: 1) an online home base, and 2) outposts elsewhere on the web.

The home base is your online home. It is your own website, blog, or hosted online community. Your home base is the central focus of your online presence. For example, Faith Based Media 2.0 is my home base.

Outposts (also called satellites or embassies) are other places on the web where you maintain a presence. My outposts include Facebook, Twitter, Digg, and LinkedIn. Outposts allow you to grow your online presence by  building relationships, adding content,  listening, testing  ideas, and just trying to be helpful to others. BTW, outposts can also drive traffic back to your home base!

Your home base is the place from which you establish online credibility. It enables you to directly engage your target audience, to listen to them, and to describe the benefits of  your ministry or organization. Your home base gives you a personal voice online. It feeds your outposts. Your home base allows you to direct conversations around your ministry, and influences how others perceive and interact with it.

It is a good idea to establish goals for your home base. For example, your goal may be to share information and resources, tighten internal communications, keep your community updated, or gain insight into the community’s needs and desires through their comments and feedback. Your home base’s goals will determine its structure and direction.

Examples of effective home bases include Northland Church, T.D. Jakes, 10 Thousand Doors, and The Purpose Driven Connection.

Building an effective home base, definitely, requires planning, commitment, and a message worth sharing. And Lord knows we have the greatest message in the world: the Good News of Jesus Christ!

What are your ideas for building an effective, online home base?

(Many thanks to Chris Brogan at ChrisBrogan.com, and Darren Rowse at Problogger.net for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Filed under blog, christian social media, Faith Based Media, ministry tools

Social Media 101 – LinkedIn

We are continuing our series on understanding the basics of social media.  This session will highlight LinkedIn.

LinkedIn is a social networking site that is focused on business. Founded in 2002, it is mainly a vehicle for professional networking. It has over 50 million registered users and spans more than 200 countries.

View the video below to get started with LinkedIn.

http://www.youtube.com/watch?v=KQs1P547vlU

Always use LinkedIn in love, and to glorify God.

Know who you are and whose you are. You were born for greatness. There is no limit to what you can do through Christ Jesus!

God Bless,

Kenneth Lillard

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Faith Based Media (FBM)

“The just shall live by faith.” Romans 1:17

Media. noun, plural of medium, (usually used with a plural verb) the means of communication, traditionally used to refer to radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.

Twitter,  Facebook, LinkedIn, YouTube. It seems everyone is on them today. What do they all have in common? They are all part of what we call the new social media. We are entering an era of what some call the Attention Age where social networking employing social media is taking over. The old era of industial media or traditional broadcast and mass media  is declining. The faith community is becoming  more aware of this media transformation. It is beginning to understand its tremendous implications.  And it  is making serious efforts to comes to grips with it. 

The next several blog postings will deal with the basics of this rapidly evolving social media. What are they? How do they work? And how do they relate to the Christian community today?

Social media are media designed to be shared or spread through social interaction or social networking. One of social media’s earliest associations was with LinkedIn, which applied it as a business tool in 2004. When faith-based social interaction or networking occurs between Chistians it is called fellowship. When it is from Christian to the unchurched it is called evangelism. For Christians social media should always be employed in love, and used to the glory of God. It should never be used for harmful,  hurtful or ungodly purposes. 

One of the basic characteristics of social media is they are created using highly accessible and scalable publishing techniques. Generally, social media tools are available to anyone at little or no cost. Currently, Twitter, Facebook, LinkedIn, and YouTube accounts are all free. You can use them to reach one person, a small group, or a global audience. Christians can use these social media tools to share information about events, ministries, scriptures, affirmations, sevices, Bible Study, conferences, evangelism, etc. In a word, social media can be effectively used to fulfill the Great Commission of sharing the gospel of Jesus Christ with the world. (See Matthew 28:19-20).

Social Media use internet and web based technologies to transform social networking from a broadcast (one to many) format into a social networking (many to many) format. So this allows for not only sharing information and messages, but also for interactive social dialogue. Instead of preaching at people, social media allows for dialogue between people to allow for more understanding, creative collaboration, and elaboration on specific topics,  situations, and solutions.

With social media communication can be instantaneous without any lag or delay. It can be via many forms including internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating, and bookmarking. Technologies include blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP.

Social media transform people from consumers of content to producers of content. It supports democratization of knowledge and information.

Business refers to social media as User Generated Content (UGC), or Consumer Generated Media (CGM). The faith community refers to it as Faith Generated Media (FGM) or Faith Based Media (FBM). Without question, the potential for using FBM as a tool to spread the gospel, love our neighbors, and glorify God is virtually unlimited. This blog explores some of the many, exciting ways that Web 2.0 tools are creatively applied to ministry and the community of faith. (For more on Web 2.0 check out the excellent wikipedia article at http://en.wikipedia.org/wiki/Web_2.0 .)

Know who you are and whose you are. You were born for greatness. There is no limit to what you can do through Christ Jesus!

God Bless,

Kenneth Lillard

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