Tag Archives: non-profits

Faith And Social Media 2012 – The Year Ahead!

“For I know the plans I have for you”, declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11

Welcome to 2012! It’s slated to be an exciting, eventful year – what with the Summer Olympics in London, and presidential elections in France and the United States, just to mention a few! And it’s also expected to be an exciting year for social media and faith, as well!

As you begin the journey into the new year, it’s critically important to know where you’re going, and to have a good roadmap or GPS to help get you there.  Advanced planning is vital for social media success in 2012! 

Do you have your new Facebook Timeline profile ready or activated? What is your social media strategy for this year? How does it differ from last year’s? Do you have  LinkedIn or Google+ strategies for your ministry or church? Have you established daily, weekly, and monthly social media schedules? What are your S. M.A. R. T. social media goals for the year ahead? 

Right out the gate, here are some of the major trends to look for in 2012: 1) An increased usage of mobile devices, especially smart phones and tablet computers (like the iPad 2) – Make sure your website is mobile friendly! ;  2) Social networking will remain huge – Can you believe Facebook will surpass one billion (with a “b”) registered users this year?; 3) Expect to see increased usage of short videos; 4) Social media will continue to play a major role in social and political mobilizations and movements; 5) Trust, transparency, and respect will become even more important;  and 6) Look for an increased adoption of social media by non-profits, churches and other faith based organizations. 

As you engage your social networks in 2012 remember to listen to and learn from them. They have a lot to teach you! Harvest insights and share them.  Use smart metrics to measure your social media effectiveness (ROI). Always seek to be helpful and to add value to the individuals in your networks. Your vision is your compass. And remember, your focus should always be on Jesus! The challenge is adapting digital technology and social media to share the Gospel more creatively and effectively, both locally and globally!  And finally, don’t neglect in person fellowship!

The following are examples, suggestions, tips, and tools that, hopefully, you’ll find helpful on the social media and faith journey ahead:

What are your social media goals for the next twelve months? 

We’re wishing you success, prosperity, and all the very best in 2012!

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Filed under blog, blogging, christian, christian social media, digital, Faith Based Media, ministry tools, networking, social media, social media marketing, web 2.0

Purpose Driven Networking

 

There are many types of online networkers writing blogs, and posting updates on Facebook, Twitter, and YouTube! Some are problem solvers. Some are conversationalists. Others are producers.

Brian Solis, social media blogger at briansolis.com, has written an insightful post on Behaviorgraphics, in which he identifies 18 different categories of social media networkers.

However, the most effective networker is the purpose driven networker, the strategic networker! The purpose driven networker is someone who engages online with a purpose, a mission, a strategy.  He or she proactively connects with others  with vision, trust, and cooperation in order to build a community to accomplish worthwhile goals!

For example, the purpose of my networking is to share the Gospel of Jesus Christ!  My goal is to fulfill the Great Commission.  Online social networking is a fantastic way to spread the Word of God, build partnerships, and to encourage and minister to others in our local communities and around the globe!  

For more information on crafting an effective social networking strategy check out the following:

Nailing A Successful Social Media Strategy

3 Things You Need to Know About Social Media Strategy

50 Ways To Use Social Media, Listed By Objective

4 Ways Social Media Is Changing The Non-Profit World

Getting Social Media Right: A Short Guide For Non-Profit Organizations 

What type of social media networker are you? Are you purpose driven?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed

Kenneth Lillard 

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Filed under blog, christian social media, ministry tools, networking, social media, social media marketing