Tag Archives: outpost

Online Outposts

Online outposts are key to a successful social media strategy. Outposts (also known as satellites or embassies) are places on the web where you maintain a presence beyond your home base, i.e., your own website, blog, or online community.

Some of the most notable outposts are Facebook, Twitter, YouTube, LinkedIn, Flickr, Ning, Digg, Delicious, StumbleUpon, Posterous, Tumblr, FriendFeed, online forums, and even the comment sections of other blogs.

Outposts are great places to grow your ministry’s online presence, and build trust, credibility, and relationships. They can generate ideas, traffic, resources, partnerships, and community. Outposts are ideal locations to engage and interact with persons who might not know of, or visit your home base. 

At outposts you can add content, test ideas, and set up listening posts (e.g., using Twitter Search) to harvest insights. You can use these insights to inform ministry decisions and actions, as well as, share with your home base. Just as your home base feeds your outposts, outposts can also feed your home base!

Maintaining a presence at online outposts can drive traffic back to your home base. It can also build the influence of your ministry online. Activity at outposts can even take on a life of its own where community can emerge outside of your home base.

Outposts are different things to different people. From a ministry perspective, they can be seen as missionary fields on which to engage in Kingdom building!

(Many thanks to Chris Brogan at ChrisBrogan.com, Darren Rowse at Problogger.net, and Cody McKibben at Socialmediamarketing.com for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

Leave a comment

Filed under blog, christian social media, Faith Based Media, ministry tools, networking, social media, social media marketing

Building An Online Home Base

A successful social media strategy should include at least two elements: 1) an online home base, and 2) outposts elsewhere on the web.

The home base is your online home. It is your own website, blog, or hosted online community. Your home base is the central focus of your online presence. For example, Faith Based Media 2.0 is my home base.

Outposts (also called satellites or embassies) are other places on the web where you maintain a presence. My outposts include Facebook, Twitter, Digg, and LinkedIn. Outposts allow you to grow your online presence by  building relationships, adding content,  listening, testing  ideas, and just trying to be helpful to others. BTW, outposts can also drive traffic back to your home base!

Your home base is the place from which you establish online credibility. It enables you to directly engage your target audience, to listen to them, and to describe the benefits of  your ministry or organization. Your home base gives you a personal voice online. It feeds your outposts. Your home base allows you to direct conversations around your ministry, and influences how others perceive and interact with it.

It is a good idea to establish goals for your home base. For example, your goal may be to share information and resources, tighten internal communications, keep your community updated, or gain insight into the community’s needs and desires through their comments and feedback. Your home base’s goals will determine its structure and direction.

Examples of effective home bases include Northland Church, T.D. Jakes, 10 Thousand Doors, and The Purpose Driven Connection.

Building an effective home base, definitely, requires planning, commitment, and a message worth sharing. And Lord knows we have the greatest message in the world: the Good News of Jesus Christ!

What are your ideas for building an effective, online home base?

(Many thanks to Chris Brogan at ChrisBrogan.com, and Darren Rowse at Problogger.net for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

Leave a comment

Filed under blog, christian social media, Faith Based Media, ministry tools