Tag Archives: social media strategy

Church and Social Media 2015 Year in Review, Part 1

Social Media Icons iPhoneCan you believe the year has flown by already? Yes, it’s true! As we close out 2015, what better time than now to take a look back at the top Church and Social Media stories that have shone in the social media spotlight this year.

2015 has, definitely, been a very busy, challenging, and exciting year in church social media. Some of the major developments we’ve witnessed this year have revolved around: 1) the impact of social issues on church social media; 2) the emergence of mobile live streaming technology, especially the increasing popularity of the Periscope and Meerkat apps; and 3) the steady adaptation and implementation of the latest technology, and social media strategies and tools by today’s churches and ministries as they continue to evolve in the Digital Age.

The following compilation includes social media posts highlighting very practical information that can be readily applied by church social media practitioners. So, here are my picks for the top church social media #churchsocialmedia #chsocm stories of 2015:

Well, that concludes Part 1 of our Church Social Media 2015 Year in Review. Stay tuned for Part 2. Would love to hear your top church social media #chsocm stories of 2015. Btw, for all the latest stories and developments in the church, technology, and social media space be sure to read SOCIAL MEDIA and MINISTRY NEWS each week!

Until next time, remember, you can do all things thru Christ Jesus!

Wishing You A Happy, Healthy & Prosperous New Year!

Be Blessed Everyone,

Kenneth Lillard

 

 

 

 

 

 

 

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Faith And Social Media 2012 – The Year Ahead!

“For I know the plans I have for you”, declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11

Welcome to 2012! It’s slated to be an exciting, eventful year – what with the Summer Olympics in London, and presidential elections in France and the United States, just to mention a few! And it’s also expected to be an exciting year for social media and faith, as well!

As you begin the journey into the new year, it’s critically important to know where you’re going, and to have a good roadmap or GPS to help get you there.  Advanced planning is vital for social media success in 2012! 

Do you have your new Facebook Timeline profile ready or activated? What is your social media strategy for this year? How does it differ from last year’s? Do you have  LinkedIn or Google+ strategies for your ministry or church? Have you established daily, weekly, and monthly social media schedules? What are your S. M.A. R. T. social media goals for the year ahead? 

Right out the gate, here are some of the major trends to look for in 2012: 1) An increased usage of mobile devices, especially smart phones and tablet computers (like the iPad 2) – Make sure your website is mobile friendly! ;  2) Social networking will remain huge – Can you believe Facebook will surpass one billion (with a “b”) registered users this year?; 3) Expect to see increased usage of short videos; 4) Social media will continue to play a major role in social and political mobilizations and movements; 5) Trust, transparency, and respect will become even more important;  and 6) Look for an increased adoption of social media by non-profits, churches and other faith based organizations. 

As you engage your social networks in 2012 remember to listen to and learn from them. They have a lot to teach you! Harvest insights and share them.  Use smart metrics to measure your social media effectiveness (ROI). Always seek to be helpful and to add value to the individuals in your networks. Your vision is your compass. And remember, your focus should always be on Jesus! The challenge is adapting digital technology and social media to share the Gospel more creatively and effectively, both locally and globally!  And finally, don’t neglect in person fellowship!

The following are examples, suggestions, tips, and tools that, hopefully, you’ll find helpful on the social media and faith journey ahead:

What are your social media goals for the next twelve months? 

We’re wishing you success, prosperity, and all the very best in 2012!

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

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Purpose Driven Networking

 

There are many types of online networkers writing blogs, and posting updates on Facebook, Twitter, and YouTube! Some are problem solvers. Some are conversationalists. Others are producers.

Brian Solis, social media blogger at briansolis.com, has written an insightful post on Behaviorgraphics, in which he identifies 18 different categories of social media networkers.

However, the most effective networker is the purpose driven networker, the strategic networker! The purpose driven networker is someone who engages online with a purpose, a mission, a strategy.  He or she proactively connects with others  with vision, trust, and cooperation in order to build a community to accomplish worthwhile goals!

For example, the purpose of my networking is to share the Gospel of Jesus Christ!  My goal is to fulfill the Great Commission.  Online social networking is a fantastic way to spread the Word of God, build partnerships, and to encourage and minister to others in our local communities and around the globe!  

For more information on crafting an effective social networking strategy check out the following:

Nailing A Successful Social Media Strategy

3 Things You Need to Know About Social Media Strategy

50 Ways To Use Social Media, Listed By Objective

4 Ways Social Media Is Changing The Non-Profit World

Getting Social Media Right: A Short Guide For Non-Profit Organizations 

What type of social media networker are you? Are you purpose driven?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed

Kenneth Lillard 

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Online Outposts

Online outposts are key to a successful social media strategy. Outposts (also known as satellites or embassies) are places on the web where you maintain a presence beyond your home base, i.e., your own website, blog, or online community.

Some of the most notable outposts are Facebook, Twitter, YouTube, LinkedIn, Flickr, Ning, Digg, Delicious, StumbleUpon, Posterous, Tumblr, FriendFeed, online forums, and even the comment sections of other blogs.

Outposts are great places to grow your ministry’s online presence, and build trust, credibility, and relationships. They can generate ideas, traffic, resources, partnerships, and community. Outposts are ideal locations to engage and interact with persons who might not know of, or visit your home base. 

At outposts you can add content, test ideas, and set up listening posts (e.g., using Twitter Search) to harvest insights. You can use these insights to inform ministry decisions and actions, as well as, share with your home base. Just as your home base feeds your outposts, outposts can also feed your home base!

Maintaining a presence at online outposts can drive traffic back to your home base. It can also build the influence of your ministry online. Activity at outposts can even take on a life of its own where community can emerge outside of your home base.

Outposts are different things to different people. From a ministry perspective, they can be seen as missionary fields on which to engage in Kingdom building!

(Many thanks to Chris Brogan at ChrisBrogan.com, Darren Rowse at Problogger.net, and Cody McKibben at Socialmediamarketing.com for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Building An Online Home Base

A successful social media strategy should include at least two elements: 1) an online home base, and 2) outposts elsewhere on the web.

The home base is your online home. It is your own website, blog, or hosted online community. Your home base is the central focus of your online presence. For example, Faith Based Media 2.0 is my home base.

Outposts (also called satellites or embassies) are other places on the web where you maintain a presence. My outposts include Facebook, Twitter, Digg, and LinkedIn. Outposts allow you to grow your online presence by  building relationships, adding content,  listening, testing  ideas, and just trying to be helpful to others. BTW, outposts can also drive traffic back to your home base!

Your home base is the place from which you establish online credibility. It enables you to directly engage your target audience, to listen to them, and to describe the benefits of  your ministry or organization. Your home base gives you a personal voice online. It feeds your outposts. Your home base allows you to direct conversations around your ministry, and influences how others perceive and interact with it.

It is a good idea to establish goals for your home base. For example, your goal may be to share information and resources, tighten internal communications, keep your community updated, or gain insight into the community’s needs and desires through their comments and feedback. Your home base’s goals will determine its structure and direction.

Examples of effective home bases include Northland Church, T.D. Jakes, 10 Thousand Doors, and The Purpose Driven Connection.

Building an effective home base, definitely, requires planning, commitment, and a message worth sharing. And Lord knows we have the greatest message in the world: the Good News of Jesus Christ!

What are your ideas for building an effective, online home base?

(Many thanks to Chris Brogan at ChrisBrogan.com, and Darren Rowse at Problogger.net for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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