Tag Archives: twitter

Social Media Influence and Ministry

“Let your conversation be always full of grace, seasoned with salt, so that you may know how to answer everyone.” Colossians 4:6 

How much social media influence does your ministry have? Influence is defined as the ability to reach others and inspire them to action.  Influencers form strong connections with like-minded individuals on social networks like Facebook, Twitter, and Pinterest. The best influencers fortify these connections by 1) adding value to their online friends and followers, and 2) engaging in meaningful interactions. And remember, as followers of Christ, our interactions should, first and foremost, be “wholesome”!

How can you increase your online influence in sharing the Gospel of Jesus Christ? To expand your ministry influence begin by 1) understanding where you are now – what degree of influence do you currently have? 2) Define the audience you are trying to reach. 3) Develop a sound strategy to increase your influence by establishing a clear purpose, and investing in relationships to provide quality and value to those in your network(s). IRM (Influence Relationship Management) involves ongoing online engagement and community building. You’ve got to be willing to put in the time and effort to creatively manage your online influence!

The following are some useful IRM tools and tips to help you understand and expand your influence: 

Klout – Wikipedia

You Know Your Klout Score, What’s Your Kred Score?– Mashable

PeerIndex – Own Your Influence 

TRAACKR – Find the Influencers Who Matter the Most to You

PROskore – Your Professional Reputation

The Rise of Digital Influence and How To Measure It – Brian Solis

The Day That Influence Became the New Online Currency – Oscar Del Santos

10 Tools for Measuring Your Social Media Influence – Pam Dyer

Kred – Measurable Influence – Slideshare

How are you using your online influence? Thought about ways to expand it?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

2 Comments

Filed under christian, christian social media, digital, Faith Based Media, information, innovation, ministry tools, networking, social media, social media marketing

Faith And Social Media 2012 – The Year Ahead!

“For I know the plans I have for you”, declares the LORD, “plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11

Welcome to 2012! It’s slated to be an exciting, eventful year – what with the Summer Olympics in London, and presidential elections in France and the United States, just to mention a few! And it’s also expected to be an exciting year for social media and faith, as well!

As you begin the journey into the new year, it’s critically important to know where you’re going, and to have a good roadmap or GPS to help get you there.  Advanced planning is vital for social media success in 2012! 

Do you have your new Facebook Timeline profile ready or activated? What is your social media strategy for this year? How does it differ from last year’s? Do you have  LinkedIn or Google+ strategies for your ministry or church? Have you established daily, weekly, and monthly social media schedules? What are your S. M.A. R. T. social media goals for the year ahead? 

Right out the gate, here are some of the major trends to look for in 2012: 1) An increased usage of mobile devices, especially smart phones and tablet computers (like the iPad 2) – Make sure your website is mobile friendly! ;  2) Social networking will remain huge – Can you believe Facebook will surpass one billion (with a “b”) registered users this year?; 3) Expect to see increased usage of short videos; 4) Social media will continue to play a major role in social and political mobilizations and movements; 5) Trust, transparency, and respect will become even more important;  and 6) Look for an increased adoption of social media by non-profits, churches and other faith based organizations. 

As you engage your social networks in 2012 remember to listen to and learn from them. They have a lot to teach you! Harvest insights and share them.  Use smart metrics to measure your social media effectiveness (ROI). Always seek to be helpful and to add value to the individuals in your networks. Your vision is your compass. And remember, your focus should always be on Jesus! The challenge is adapting digital technology and social media to share the Gospel more creatively and effectively, both locally and globally!  And finally, don’t neglect in person fellowship!

The following are examples, suggestions, tips, and tools that, hopefully, you’ll find helpful on the social media and faith journey ahead:

What are your social media goals for the next twelve months? 

We’re wishing you success, prosperity, and all the very best in 2012!

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

1 Comment

Filed under blog, blogging, christian, christian social media, digital, Faith Based Media, ministry tools, networking, social media, social media marketing, web 2.0

Best of Technology and the Web 2011

It’s already that time of the year for the Faith Based Media 2.0 annual roundup of what’s hot and what’s not in technology and on the web for 2011! It seems that every time you blink your eyes new innovations appear in the ever evolving world of technology and social media. The challenge is how the people of faith can creatively adapt these new technologies to more effectively share the Gospel in our Digital Age!

The winds of change have blown through the digital world in 2011 leaving a radically changed landscape in its wake. The links below help tell the story of some of the major technological players, innovations, and ideas that affected the web in 2011, primarily from a faith perspective. We’d love to get your take on this year’s picks! 

5 Major Twitter Changes Coming to a Computer Screen Near You – BlogWorld

10 Apps You Should Download for iPad2 – Wired

10 Biggest Web News Stories of 2011 – ReadWriteWeb

2011 Christianity Today Book Awards – Christianity Today

2012 Web Predictions – ReadWriteWeb

Best and Worst of Everything in 2011: A Meta, Mega Mashup – Fast Company

Best Big Internet Company of 2011 – ReadWtiteWeb

Best Christian Blog of the Week – Blogspot

Book Interactions in 2011 – Ed Stetzer

Church App – Subsplash

f8 2011 Facebook Changes Full Guide – SlashGear

Faith Based Media 2.0 – Faith, Technology, and Social Media Blog ~Kenneth Lillard

Joel Osteen Ministries

John Maxwell On Leadership – Blog of Leadership Expert, John Maxwell

LinkedIn Changes Social Ads – Mashable

My Favorite Technologies of 2011 – Dan Zax,  MIT Technology Review

Potter’s House – Bishop T. D. Jakes

So You Got a Kindle Fire? Try Our First-Timer Guide – Mashable

Streaming Faith – Online Christian Broadcasting Portal

State of the Blogosphere 2011 – Technorati

Top 5 Internet Devices of 2011 – ReadWriteWeb

Top 10 Christian Blogs – blogs.com

Top 10 Enterprise Cloud Apps and Services 0f 2011 – ReadWrite Web

Top 10 Gadgets You Should Have In Your Go Bag – Lifehacker

Top 10 Posts of November 2011 – Tony Morgan Live

Top 10 Social Web Products of 2011 – ReadWriteWeb

Top 10 Startups of 2011 – ReadWriteWeb

Top 10 Tech Concepts You Always Wanted to Learn About – Lifehacker

Top 10 Web Products of 2011 – ReadWriteWeb

Top 11 Features of 2011 – ChurchLeaders.com

Top 200 Church Blogs – Churchrelevance.com

Top Trends of 2011: Content Shifting – ReadWriteWeb

World Vision – A Christian Humanitarian Organization

WOW Gospel 2011 – iTunes

YouVersion – Online Bible, reading plans, and community

Which of the above would make your list? How have they impacted you and/or your ministry in 2011? How might they increase your influence in 2012?

To all of my wonderful FBM 2.0 readers, “Wishing you a Happy, Blessed, and Prosperous 2012!”

Until next time, remember, you can do all things through Christ Jesus!

Stay Blessed!

Kenneth Lillard

Leave a comment

Filed under blog, blogging, christian, christian lifestyle, christian social media, digital, Faith Based Media, innovation, ministry tools, networking, social media, web 2.0

Christmas Is Around The Corner! Advent 2011

Today, I received my first Christmas card of 2011!  The arrival of the first card is an annual reminder that Christmas is, indeed, right around the corner! For many it’s a time to begin serious Christmas shopping for family, loved ones, and friends. 

Black Friday super sales, the long lines of people camping out at WalMart, and Cyber Monday bargains have all come and gone. Celebrities are now all over TV and the Internet encouraging us to shop until we drop!

However, this also marks the start of Advent (from the Latin, adventus, which means coming). It is the season that many Christians expectantly wait and prepare for the celebration of the Nativity of Jesus at Christmas. (At least, some do!) Advent traditionally starts on the fourth Sunday before December 25th.

Advent serves as a reminder both of the original waiting that was done by the Hebrews for the birth of the Messiah, as well as the waiting of Christians for His Second Coming. Depending on one’s faith tradition,  Advent is observed by Advent calendars, decorations, and daily readings and teachings. In some Scandinavian countries there are even television programs that mark each day of Advent!  The theme of the readings and teachings during Advent is to prepare for the Second Coming, while commemorating the First Coming of Christ.

In the Digital Age, we can observe Advent not only with in-person fellowship, but also by sharing online Advent calendars, devotionals, and links. In addition, we can fellowship online, e.g., via video chats on Google+ hang-outs; by engaging in conversations with friends on Facebook; and sharing with followers on Twitter the relevance and meaning of Advent today; as well as organizing Advent meet-ups!

For more on Advent resources check out the following:   

Advent – Wikipedia

Advent 2011 Calendar – Beliefnet.com

Online Resources For The Season of Advent – The Text This Week

How are you observing Advent this year?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed,

Kenneth Lillard

2 Comments

Filed under christian, christian social media, Faith Based Media, information, ministry tools, networking, social media, uncategorized

Ministry And The New Media

The new media today are all online. And they are all social! Google+, Facebook, Twitter, YouTube, LinkedIn, Foursquare, blogs, and podcasts are all part of today’s communications revolution known as social media!

The millions of people on these social networks have one thing in common – they’re all connected to others on the Internet. And increasing numbers are connecting through mobile devices like smart phones and iPads. Facebook alone has over 700 million users making it larger than most nations in world today!

The new media allow us to connect with online communities in entirely new and exciting ways! They empower individuals to not only engage with others through Web 2.0 technologies, but also enable them to create and share original content.  This has vast implications, especially for ministry!

Social media provide those in ministry with a whole new set of tools with which to share the Gospel of Jesus Christ in creative, unprecedented ways!  Here are a few examples of how to get social with the new media:

  • Write a blog to connect with others and share your message – You’re reading my blog now, Faith Based Media 2.o, all about faith, social media, and technology!  
  • Create a personal website to define your online identity – For example, mine is Kennethlillard.com. It can be your online homebase. Connect it with all your other online presences.
  • Build an online community, or join a social network like FB or Twitter to engage and share the Gospel, encourage others, share scriptures, fellowship, collaborate, and organize. I’m on FB, LinkedIn, and Google+ at Kenneth Lillard, and Twitter @revkenlillard.  
  • Establish a church website – Expand the reach of your church’s ministry beyond the four walls of the building. Let your website be a virtual door into your church. Connect with others in your local community and around the world! 
  • Serve others online – For example, on your mobile phone you can text FOOD to UNICEF to donate $10 to feed starving children in the Horn of Africa.
  •  Use social media platforms as  interactive digital channels to share your ministry’s vision and message. Create an interesting mix of  text, photos, audio, and video to increase impact.
  • Curate helpful and interesting posts, articles, and links and share them with your network.
  • Use new media to tighten your network’s internal communications, and keep it informed
  • Answer questions and solve problems through polls, crowdsourcing, and surveys.

In our 24/7, digitally connected world, I’m excited about the great potential for ministry to use social media to help increase influence for Christ in the world! 

How is your ministry using social media to share the Gospel!  

Until next time, remember, you can do all things through Christ Jesus!

Stay Blessed!

Kenneth Lillard

Leave a comment

Filed under blog, christian, christian social media, digital, Faith Based Media, innovation, ministry tools, networking, social media, web 2.0

Faith, Social Media, And The Earthquake

Social media is all about connecting with people and engaging in conversations around the issues of everyday life. For me as a Christian, that means engaging from a faith perspective!

I’m excited about engaging in social media conversations about purpose, faith, family, and goals and dreams. However, today’s online conversation took a jolting turn:  the 5.8 magnitude earthquake that rattled the East Coast of the United States this afternoon!

I live on the East Coast. Around 1:51 p.m. my house began to vibrate and shake. Gently at first, and then the shaking became increasingly more violent! The floors swayed for about 45 seconds! And believe me when I say, those 45 seconds felt more like 45 minutes! Pictures and mirrors moved on the walls, and items toppled from cabinets and shelves. Then it stopped, just as suddenly as it had started. 

Miraculously, there was no broken glass, no injuries, no visible sign of any damage done at all. All I could say was, “Thank you, Jesus!”

Shortly following the quake, I posted about the event on Facebook and Twitter, and immediately got responses from others who had felt tremors in VA, MD, NYC, and MI. We touched and agreed how good and merciful God was for providing His covering, and for blessing us to survive and escape the quake unscathed!  

We prayed for, and encouraged one another! We inquired how we might be of assistance to others who might have been hurt or suffered loss. We applied our faith

I connected with family and friends on FB, made phone calls (including to 911), and visited with neighbors to try to make sure folks were OK! What a beautiful sight to see neighbors assisting neighbors, even though we all seemed a bit shaken up!  Happily, everyone seemed to have made it through the quake in pretty good shape. Praise Our God!

Social media can be a great tool for reaching out to serve others in emergency situations like today’s  5.8 earthquake!  It’s a great assist in checking on each other, and ministering in times of stress and need, to encourage, comfort, collaborate, and quickly mobilize assistance!  

When you step into service to others your light shines forth, not to call attention to yourself, but to glorify your Father in Heaven!  (See Mathew 5:16.) Praise God for His goodness and mercy in bringing us safely through today’s quake! 

What suggestions do you have for applying faith and social media during emergencies?

Until next time, remember, you can do all things through Christ Jesus,

Stay Blessed!

Kenneth Lillard

Leave a comment

Filed under christian, christian social media, ministry tools, networking, social media, web 2.0

Book Bonus: On Writing SOCIAL MEDIA AND MINISTRY

“Delight thyself also in the LORD; and he shall give thee the desires of thine heart.” Psalm 37:4

What a blessing it is to be allowed to walk in your purpose! I thank the Good LORD for blessing me to be able to do just that with the publication of my recent book SOCIAL MEDIA AND MINISTRY Sharing the Gospel In The Digital Age (available at Amazon.com).

For someone who loves writing and sharing the gospel, the book has been a dream project. In fact, it is has been no less than a “dream come true”!

The idea for the book developed while writing this very blog, Faith Based Media, 2.0 (FBM 2.0), an exploration of ministry, social media, and technology. The book can actually be viewed as an extension of FBM 2.0 and vice versa!

Social media burst on the scene in 2004 with the rise of Facebook in Silicon Valley, CA. It accelerated in 2005 with the advent of YouTube, followed by Twitter in 2006. While observing these developments, it became increasingly clear that this new media revolution had great potential for sharing the Gospel of  Jesus Christ, not only locally, but globally, as well! So, FBM 2.0 was established to begin a conversation around how to harness digital technology for helping to build the Kingdom.

The process of writing SOCIAL MEDIA AND MINISTRY was equal parts research, writing, and editing, also known to many writers as “blood, sweat, and tears.” It involved many nights of burning the midnight oil, and pulling more than a few all nighters, especially as the publication deadline neared! In addition, it included much prayer! Yet, I have to admit it was a labor of love. Why? I was finally doing something I was born to do!

For six months, a laptop and notepad were kept handy at the side of my bed to capture thoughts and ideas that seemed to prefer to wander in either just before going to sleep at night, or on waking up first thing in the morning!

Then something kind of amazing happened. It was just as I was completing this book  featuring “social networking”, that Columbia Pictures released the hit motion picture, The Social Network. You’ve got to be kidding me!

My book was published in November 2010, while the movie was being viewed by millions in theatres across the nation and around the world. The Social Network would go on to win a number of Golden Globe and Academy Awards for 2010! Was this just a coincidence? It felt more like a   confirmation of my work over the past twelve months!

I thank God for the inspiration to pen SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age, and for all the incredible people who have encouraged me along the way. Without your prayers and support this book would not have been possible! You are the very best!  But, ultimately, all credit goes to God for the Great Things He has done!

SOCIAL MEDIA AND MINISTRY is available on iPhone, iPad, or iPod touch with iBooks, and on your computer with iTunes! It is also available as an e-book for immediate download (pdf format) at Lulu.com. Look for future installments of “Book Bonus” in upcoming posts on this blog!

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

Leave a comment

Filed under blog, christian, Faith Based Media, information, ministry tools, networking, social media, web 2.0

Ministry And Google Plus

Social media platforms like FB, Twitter, and YouTube have proven to be very effective tools in helping to carry out the Great Commission of sharing the Gospel of Jesus Christ! These digital platforms allow for easy connection with increasing numbers of people; great functionality; and global reach!   

Google is currently rolling out Google+  (Google Plus), a new social networking platform under the umbrella of the evolving Google brand. Just what we need, right? Another social network!

However, after taking a look at Google+, I’m very happy to report that it has the potential to be an excellent addition to your ministry toolbox! The following are some of the promising highlights of Google+ :

Circles – Great tool for pastors and ministry leaders to establish and communicate with selected groups of individuals, including staff, family, congregation, and each other.

Hangout – Video chat enables meet-ups on the web! Great for video conferencing, small-group and team meetings, and for staying in touch with missionaries in the field.

Instant Upload – Allows for quick and easy sharing of ministry photos and videos!

Sparks – Pushes connections to interesting online links, e.g., related websites, educational resources, etc.

Huddle – Enables group texting all on one page.  Great for staff and small group communications!

Connect to Google apps – Provides easy access to a suite of Google productivity tools which many churches and ministries are already using, including Gmail, Docs, Reader, and Calender!

What’s missing? It would be fantastic if Google+ would allow churches and ministries to set up their own official pages. Hopefully, someone at Google is reading this!

Google+ can definitely be a great tool for ministries to use to help plan, strategize, and maximize their social media efforts in sharing the gospel; improving internal communications; and increasing ministry awareness!

How can Google+ help increase your ministry’s influence?

See the following for more on Google+ :

Will the Church Embrace Google Plus? – Ministry Best Practices

How To Use Google Plus – ReadWriteWeb

How Can Churches Make The Most Out Of Google Plus? – Sam D Brown

Until next time, remember, you can do all things through Christ Jesus!

Stay Blessed!

Kenneth Lillard 

2 Comments

Filed under christian social media, digital, Faith Based Media, innovation, ministry tools, networking, new thing, social media

Creating Your Personal Website

The personal website is a new form of personal and professional expression. It is different from the company website or the church web page.  This  website provides a more personal connection to your audience and allows more of your personality and creativity to shine through! 

Many individuals online maintain a presence at a number of different social networking sites such as Facebook, Twitter, and LinkedIn. It can be helpful to create a convenient, single destination to direct all your contacts: a personal website! Some refer to this as their homebase, or personal online headquarters. For example, my personal website is Kennethlillard.com.

A personal website provides the following benefits:

  • Provides a platform from which you can clearly communicate your message directly to your target audience
  • Allows your biographical information, resume(s), personal videos, and blog posts to be displayed
  • Great for brand marketing of your ministry events and products, including books, dvd’s, speaking engagements, etc.
  • Accessible 24/7 to everyone in the world who has an Internet connection
  • Provides a location for a great Splash Page!  (A page mostly or entirely taken up by a single image or panel.)
  • Provides links to all your other web locations
  • Allows you to creatively express yourself and your ministry’s message! 

There are free personal webpages available at social networking sites like Facebook, Twitter, and LinkedIn. However, for more personalized websites check out the following:

How has your personal website benefited your ministry?

Until next time, remember, you can do all things thru Christ Jesus!

Stay Blessed!

Kenneth Lillard

1 Comment

Filed under blog, christian social media, information, innovation, marketing, ministry tools, networking, social media, social media marketing

Purpose Driven Networking

 

There are many types of online networkers writing blogs, and posting updates on Facebook, Twitter, and YouTube! Some are problem solvers. Some are conversationalists. Others are producers.

Brian Solis, social media blogger at briansolis.com, has written an insightful post on Behaviorgraphics, in which he identifies 18 different categories of social media networkers.

However, the most effective networker is the purpose driven networker, the strategic networker! The purpose driven networker is someone who engages online with a purpose, a mission, a strategy.  He or she proactively connects with others  with vision, trust, and cooperation in order to build a community to accomplish worthwhile goals!

For example, the purpose of my networking is to share the Gospel of Jesus Christ!  My goal is to fulfill the Great Commission.  Online social networking is a fantastic way to spread the Word of God, build partnerships, and to encourage and minister to others in our local communities and around the globe!  

For more information on crafting an effective social networking strategy check out the following:

Nailing A Successful Social Media Strategy

3 Things You Need to Know About Social Media Strategy

50 Ways To Use Social Media, Listed By Objective

4 Ways Social Media Is Changing The Non-Profit World

Getting Social Media Right: A Short Guide For Non-Profit Organizations 

What type of social media networker are you? Are you purpose driven?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed

Kenneth Lillard 

Leave a comment

Filed under blog, christian social media, ministry tools, networking, social media, social media marketing