Tag Archives: YouTube

SOCIAL MEDIA AND MINISTRY – A New Guide To Social Networking

 

“May the God who gives endurance and encouragement give you a spirit of unity among yourselves as you follow Christ Jesus, so that with one heart and mouth you may glorify the God and Father of our Lord Jesus Christ.” Romans 15:5-6

Loyal readers, I’m excited to announce today the publication of my new book, SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age!

It has been said that a picture is worth a thousand words. The cover of the new book shows people connecting from north, south, east, and west forming a cross!

Social media is all about connecting with people and building relationships. Being a  follower of Jesus Christ is also about relationships – a life-changing, personal relationship with Jesus Christ, and with others in love, service, and humility!

SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age explores the broad impact of social media. It is a guide which provides practical information on how ministries, pastors and others can use Facebook, Twitter, and YouTube to increase influence. It is a handbook for putting digital technology to the service of the Great Commission (see Matthew 28:18-20) in the Digital Age!

To preview this new book or to purchase it go to Lulu.com.

Thank you for your encouragement and support!

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

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Social Media and the Great Commission

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit,  and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”  Matthew 28:19-20

Matthew 28:19-20 is known as the Great Commission. Social media platforms (such as Facebook, Twitter, YouTube, et al) are great vehicles for sharing the Gospel of Jesus Christ! Why social media?

  • Facebook has nearly 500,000,000 users.
  • If Facebook were a country, it would be the third largest in the world, following only China and India.
  • One-third of women 18-34 check Facebook when they first wake up.
  • YouTube is serving well over a billion views a day. That’s at least 11,574 views per second, 694,444 views per minute, and 41,666,667 views per hour.
  • The fastest growing segment on Facebook is 55-65 year old females.
  • YouTube is the second largest search engine in the world.
  • In less than five minutes over 100 hours of video will be uploaded to YouTube.
  • There are nearly 80 million users on Twitter.
  • iPod application downloads hit 1 billion in 9 months
  • There are over 200,000,000 blogs.
  • 80% of companies use social media.
  • 95% of these companies use the social network, LinkedIn.
  • Generation Y and Z consider e-mail passe.
  • Some universities have stopped distributing e-mail accounts. Instead they are distributing eReaders, iPads, and tablets.
  • Kindle eBooks outsold hardcover books last Christmas.
  • 24 out of the 25 largest newspapers are experiencing record declines in circulation.
  • 60 million updates happen on Facebook daily.
  • Terrestrial radio is fading, with zero annual revenue growth and a downward trend.
  • Physical book publishing is growing at a sluggish 3% rate and the industry trend is down.
  • Contrast this with e-book publishing which is growing at an annualized rate of 65%.
  • Through 2010, it’s predicted that newspapers will decline an additional 10.6%.
  • Yet blogs, including religious blogs, are doubling every few months.
  • Over 20% of online teenagers now maintain their own blog sites.
  • Nearly 60% of teens have created Internet content.
  • Podcasting and vlogging is growing so fast that demographers cannot keep up.
  • 1 out of 8 couples met via social media networks.
  • 96% of Millennials (those born between 1980 and 2000) have joined a social network.
  • Facebook tops Google for weekly traffic in the U.S.
  • 50% of the mobile Internet traffic in the UK is for Facebook.

Social media is, definitely, not just a fad. It is a game changer for the way we communicate. And that includes how we communicate the Gospel, and how we carry out the Great Commission!

How are you using social media to share the Gospel?

(Source of data Socialnomics: How Social Media Transforms the Way We Live and Do Business, Erik Qualman; “Surfing the Liminal Domains”, John La Grou; Masahable, and TechCrunch.) 

 Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Online Outposts

Online outposts are key to a successful social media strategy. Outposts (also known as satellites or embassies) are places on the web where you maintain a presence beyond your home base, i.e., your own website, blog, or online community.

Some of the most notable outposts are Facebook, Twitter, YouTube, LinkedIn, Flickr, Ning, Digg, Delicious, StumbleUpon, Posterous, Tumblr, FriendFeed, online forums, and even the comment sections of other blogs.

Outposts are great places to grow your ministry’s online presence, and build trust, credibility, and relationships. They can generate ideas, traffic, resources, partnerships, and community. Outposts are ideal locations to engage and interact with persons who might not know of, or visit your home base. 

At outposts you can add content, test ideas, and set up listening posts (e.g., using Twitter Search) to harvest insights. You can use these insights to inform ministry decisions and actions, as well as, share with your home base. Just as your home base feeds your outposts, outposts can also feed your home base!

Maintaining a presence at online outposts can drive traffic back to your home base. It can also build the influence of your ministry online. Activity at outposts can even take on a life of its own where community can emerge outside of your home base.

Outposts are different things to different people. From a ministry perspective, they can be seen as missionary fields on which to engage in Kingdom building!

(Many thanks to Chris Brogan at ChrisBrogan.com, Darren Rowse at Problogger.net, and Cody McKibben at Socialmediamarketing.com for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Social Media and Christian Community

In “Using the Machine”, blogger Calvin Park* relates a story that reveals some of the amazing possibilities that social media and Web 2.0 technologies can provide a local church community.

One Sunday, the pastor of a local church preached a sermon from the book of James about helping widows and orphans. Near the end of the sermon, the pastor recommended an excellent book on the subject.

The next day, John, a congregant, discussed the sermon with his wife but couldn’t remember the title of the recommended book. So, he logged on to  LibraryThing, where the church had a group, and located the book. John read several reviews and posted them to his Delicious account where other members could read them.

John then visited the church’s website and downloaded a checklist of things his daughter needed for the youth ministry’s annual summer camp. He left a comment on the page recommending the camp to other parents.

A few days later, the church’s youth ministry volunteered at a local orphanage. Some of the volunteers took pictures as they talked and played with the orphans, who really enjoyed the attention!

Some youth volunteers uploaded pictures to their Flickr account and tagged them “orphanage trip” and “fun times”.  Word spread quickly through MySpace, blogs, and other social media platforms about the trip. Other church members were able to read about the trip and see the photos.

The next day a church elder uploaded a video to YouTube commending the volunteers on bringing the pastor’s sermon to life by putting it into practice at the orphanage. The elder confessed he, himself, needed to do more to assist widows and orphans. The youth ministry invited him to accompany them on their next trip.

The pastor realized that his sermon of the previous Sunday hadn’t just lasted for two hours. The church community had stayed connected, active, and engaged the entire week! Digital social media can, indeed, be a powerful tool in helping to build Christian community!

How is your church using social media to build community?

*”Using the Machine”, Calvin Park, Voices of the Virtual World

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Social Media 101 – YouTube

YouTube is a video sharing website created in 2005. It’s motto is “Broadcast Yourself”. In 2006, YouTube was bought by Google.

Users can upload and share videos on the website. While unregistered users can view the videos, registered users can upload an unlimited number of videos.

The link below will show you how to upload a video to YouTube.

http://www.youtube.com/watch?v=_O7iUiftbKU

The following Mashable article describes a new YouTube service: http://mashable.com/2009/11/17/youtube-direct/:

Always use YouTube with love, and to the glory of God. Never use it in a hurtful or harmful manner.

Know who you are and whose you are. You were born for greatness. There is no limit to what you can do through Christ Jesus!

God Bless,

Kenneth Lillard

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Faith Based Media (FBM)

“The just shall live by faith.” Romans 1:17

Media. noun, plural of medium, (usually used with a plural verb) the means of communication, traditionally used to refer to radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.

Twitter,  Facebook, LinkedIn, YouTube. It seems everyone is on them today. What do they all have in common? They are all part of what we call the new social media. We are entering an era of what some call the Attention Age where social networking employing social media is taking over. The old era of industial media or traditional broadcast and mass media  is declining. The faith community is becoming  more aware of this media transformation. It is beginning to understand its tremendous implications.  And it  is making serious efforts to comes to grips with it. 

The next several blog postings will deal with the basics of this rapidly evolving social media. What are they? How do they work? And how do they relate to the Christian community today?

Social media are media designed to be shared or spread through social interaction or social networking. One of social media’s earliest associations was with LinkedIn, which applied it as a business tool in 2004. When faith-based social interaction or networking occurs between Chistians it is called fellowship. When it is from Christian to the unchurched it is called evangelism. For Christians social media should always be employed in love, and used to the glory of God. It should never be used for harmful,  hurtful or ungodly purposes. 

One of the basic characteristics of social media is they are created using highly accessible and scalable publishing techniques. Generally, social media tools are available to anyone at little or no cost. Currently, Twitter, Facebook, LinkedIn, and YouTube accounts are all free. You can use them to reach one person, a small group, or a global audience. Christians can use these social media tools to share information about events, ministries, scriptures, affirmations, sevices, Bible Study, conferences, evangelism, etc. In a word, social media can be effectively used to fulfill the Great Commission of sharing the gospel of Jesus Christ with the world. (See Matthew 28:19-20).

Social Media use internet and web based technologies to transform social networking from a broadcast (one to many) format into a social networking (many to many) format. So this allows for not only sharing information and messages, but also for interactive social dialogue. Instead of preaching at people, social media allows for dialogue between people to allow for more understanding, creative collaboration, and elaboration on specific topics,  situations, and solutions.

With social media communication can be instantaneous without any lag or delay. It can be via many forms including internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating, and bookmarking. Technologies include blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP.

Social media transform people from consumers of content to producers of content. It supports democratization of knowledge and information.

Business refers to social media as User Generated Content (UGC), or Consumer Generated Media (CGM). The faith community refers to it as Faith Generated Media (FGM) or Faith Based Media (FBM). Without question, the potential for using FBM as a tool to spread the gospel, love our neighbors, and glorify God is virtually unlimited. This blog explores some of the many, exciting ways that Web 2.0 tools are creatively applied to ministry and the community of faith. (For more on Web 2.0 check out the excellent wikipedia article at http://en.wikipedia.org/wiki/Web_2.0 .)

Know who you are and whose you are. You were born for greatness. There is no limit to what you can do through Christ Jesus!

God Bless,

Kenneth Lillard

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