Tag Archives: YouTube

Purpose Driven Networking

 

There are many types of online networkers writing blogs, and posting updates on Facebook, Twitter, and YouTube! Some are problem solvers. Some are conversationalists. Others are producers.

Brian Solis, social media blogger at briansolis.com, has written an insightful post on Behaviorgraphics, in which he identifies 18 different categories of social media networkers.

However, the most effective networker is the purpose driven networker, the strategic networker! The purpose driven networker is someone who engages online with a purpose, a mission, a strategy.  He or she proactively connects with others  with vision, trust, and cooperation in order to build a community to accomplish worthwhile goals!

For example, the purpose of my networking is to share the Gospel of Jesus Christ!  My goal is to fulfill the Great Commission.  Online social networking is a fantastic way to spread the Word of God, build partnerships, and to encourage and minister to others in our local communities and around the globe!  

For more information on crafting an effective social networking strategy check out the following:

Nailing A Successful Social Media Strategy

3 Things You Need to Know About Social Media Strategy

50 Ways To Use Social Media, Listed By Objective

4 Ways Social Media Is Changing The Non-Profit World

Getting Social Media Right: A Short Guide For Non-Profit Organizations 

What type of social media networker are you? Are you purpose driven?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed

Kenneth Lillard 

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New Bonus Material – SOCIAL MEDIA AND MINISTRY

I’m happy to bring to you the second installment of Bonus Material for the readers of SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age (available at amazon.com, barnesandnoble.com, and lulu.com). 

My goal is to spoil my readers by providing them additional value,  as well as updating and upgradinging them with the latest information and best thinking in the field of Social Media and Ministry!

The bonus material below is provided to add fresh context to the chapter entitled  “Social Media 101”:

My hope is that this new bonus material will increase your knowledge of today’s social media and add to your reading enjoyment! Your thoughts and comments are always welcome!  

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

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Chasing The Very Best

Happy New Year! Faith Based Media 2.0 welcomes 2011 with a great deal of anticipation and expectation for a truly exciting and blessed year!

But before keying in on 2011, let’s pause for a moment to take a look back at some of the best of 2010 in ministry, social media, and technology.

I thank God for blessing me to publish my new book SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age (available at www.Lulu.com) in 2010! It is a practical guide, a how-to-manual to social media. An innovative handbook for pastors, church leaders, and others, it provides strategies and tactics for using Facebook, Twitter, and YouTube to help fulfill the Great Commission of sharing the Gospel with every nation! I pray it will be a blessing to you and your ministry!

The following were 10 (ten) of the most popular church blogs of 2010 ( many of which you can follow on Twitter):

To this list I would definitely add Bishop’s Blog written by T.D. Jakes, and Going Beyond by Priscilla Shirer!

 The Center for Church Communications has compiled an outstanding Church Marketing Directory to help churches creatively communicate their message. In addition, it has compiled a Church Excellence list called Firestarters which identifies, in its opinion, some of the most cutting edge, creative, passionately communicated ministries on the scene today. To this list I would add The Potter’s House

Looking forward to bringing you the very best in ministry, social media and technology in 2011!

What were some of your ministry highlights of 2010?

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard   

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SOCIAL MEDIA AND MINISTRY – A New Guide To Social Networking

 

“May the God who gives endurance and encouragement give you a spirit of unity among yourselves as you follow Christ Jesus, so that with one heart and mouth you may glorify the God and Father of our Lord Jesus Christ.” Romans 15:5-6

Loyal readers, I’m excited to announce today the publication of my new book, SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age!

It has been said that a picture is worth a thousand words. The cover of the new book shows people connecting from north, south, east, and west forming a cross!

Social media is all about connecting with people and building relationships. Being a  follower of Jesus Christ is also about relationships – a life-changing, personal relationship with Jesus Christ, and with others in love, service, and humility!

SOCIAL MEDIA AND MINISTRY Sharing The Gospel In The Digital Age explores the broad impact of social media. It is a guide which provides practical information on how ministries, pastors and others can use Facebook, Twitter, and YouTube to increase influence. It is a handbook for putting digital technology to the service of the Great Commission (see Matthew 28:18-20) in the Digital Age!

To preview this new book or to purchase it go to Lulu.com.

Thank you for your encouragement and support!

Until next time, remember, you can do all things thru Christ Jesus!

Be Blessed!

Kenneth Lillard

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Social Media and the Great Commission

“Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit,  and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”  Matthew 28:19-20

Matthew 28:19-20 is known as the Great Commission. Social media platforms (such as Facebook, Twitter, YouTube, et al) are great vehicles for sharing the Gospel of Jesus Christ! Why social media?

  • Facebook has nearly 500,000,000 users.
  • If Facebook were a country, it would be the third largest in the world, following only China and India.
  • One-third of women 18-34 check Facebook when they first wake up.
  • YouTube is serving well over a billion views a day. That’s at least 11,574 views per second, 694,444 views per minute, and 41,666,667 views per hour.
  • The fastest growing segment on Facebook is 55-65 year old females.
  • YouTube is the second largest search engine in the world.
  • In less than five minutes over 100 hours of video will be uploaded to YouTube.
  • There are nearly 80 million users on Twitter.
  • iPod application downloads hit 1 billion in 9 months
  • There are over 200,000,000 blogs.
  • 80% of companies use social media.
  • 95% of these companies use the social network, LinkedIn.
  • Generation Y and Z consider e-mail passe.
  • Some universities have stopped distributing e-mail accounts. Instead they are distributing eReaders, iPads, and tablets.
  • Kindle eBooks outsold hardcover books last Christmas.
  • 24 out of the 25 largest newspapers are experiencing record declines in circulation.
  • 60 million updates happen on Facebook daily.
  • Terrestrial radio is fading, with zero annual revenue growth and a downward trend.
  • Physical book publishing is growing at a sluggish 3% rate and the industry trend is down.
  • Contrast this with e-book publishing which is growing at an annualized rate of 65%.
  • Through 2010, it’s predicted that newspapers will decline an additional 10.6%.
  • Yet blogs, including religious blogs, are doubling every few months.
  • Over 20% of online teenagers now maintain their own blog sites.
  • Nearly 60% of teens have created Internet content.
  • Podcasting and vlogging is growing so fast that demographers cannot keep up.
  • 1 out of 8 couples met via social media networks.
  • 96% of Millennials (those born between 1980 and 2000) have joined a social network.
  • Facebook tops Google for weekly traffic in the U.S.
  • 50% of the mobile Internet traffic in the UK is for Facebook.

Social media is, definitely, not just a fad. It is a game changer for the way we communicate. And that includes how we communicate the Gospel, and how we carry out the Great Commission!

How are you using social media to share the Gospel?

(Source of data Socialnomics: How Social Media Transforms the Way We Live and Do Business, Erik Qualman; “Surfing the Liminal Domains”, John La Grou; Masahable, and TechCrunch.) 

 Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Online Outposts

Online outposts are key to a successful social media strategy. Outposts (also known as satellites or embassies) are places on the web where you maintain a presence beyond your home base, i.e., your own website, blog, or online community.

Some of the most notable outposts are Facebook, Twitter, YouTube, LinkedIn, Flickr, Ning, Digg, Delicious, StumbleUpon, Posterous, Tumblr, FriendFeed, online forums, and even the comment sections of other blogs.

Outposts are great places to grow your ministry’s online presence, and build trust, credibility, and relationships. They can generate ideas, traffic, resources, partnerships, and community. Outposts are ideal locations to engage and interact with persons who might not know of, or visit your home base. 

At outposts you can add content, test ideas, and set up listening posts (e.g., using Twitter Search) to harvest insights. You can use these insights to inform ministry decisions and actions, as well as, share with your home base. Just as your home base feeds your outposts, outposts can also feed your home base!

Maintaining a presence at online outposts can drive traffic back to your home base. It can also build the influence of your ministry online. Activity at outposts can even take on a life of its own where community can emerge outside of your home base.

Outposts are different things to different people. From a ministry perspective, they can be seen as missionary fields on which to engage in Kingdom building!

(Many thanks to Chris Brogan at ChrisBrogan.com, Darren Rowse at Problogger.net, and Cody McKibben at Socialmediamarketing.com for some of the ideas used in this post.)

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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Social Media and Christian Community

In “Using the Machine”, blogger Calvin Park* relates a story that reveals some of the amazing possibilities that social media and Web 2.0 technologies can provide a local church community.

One Sunday, the pastor of a local church preached a sermon from the book of James about helping widows and orphans. Near the end of the sermon, the pastor recommended an excellent book on the subject.

The next day, John, a congregant, discussed the sermon with his wife but couldn’t remember the title of the recommended book. So, he logged on to  LibraryThing, where the church had a group, and located the book. John read several reviews and posted them to his Delicious account where other members could read them.

John then visited the church’s website and downloaded a checklist of things his daughter needed for the youth ministry’s annual summer camp. He left a comment on the page recommending the camp to other parents.

A few days later, the church’s youth ministry volunteered at a local orphanage. Some of the volunteers took pictures as they talked and played with the orphans, who really enjoyed the attention!

Some youth volunteers uploaded pictures to their Flickr account and tagged them “orphanage trip” and “fun times”.  Word spread quickly through MySpace, blogs, and other social media platforms about the trip. Other church members were able to read about the trip and see the photos.

The next day a church elder uploaded a video to YouTube commending the volunteers on bringing the pastor’s sermon to life by putting it into practice at the orphanage. The elder confessed he, himself, needed to do more to assist widows and orphans. The youth ministry invited him to accompany them on their next trip.

The pastor realized that his sermon of the previous Sunday hadn’t just lasted for two hours. The church community had stayed connected, active, and engaged the entire week! Digital social media can, indeed, be a powerful tool in helping to build Christian community!

How is your church using social media to build community?

*”Using the Machine”, Calvin Park, Voices of the Virtual World

Until next time, remember, you can do all things thru Christ Jesus!

God Bless,

Kenneth Lillard

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